Senior Director Product Management Child Safety (m/f/d)
Bayreuth, DE
CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.
Your areas of responsibilities
- New Product strategy and portfolio development for product category Child safety (car seats) in line with company strategic and commercial objectives
- Lifecycle-, roadmap-planning and prioritization of the product portfolio
- Monitor commercial success of the product portfolio in the market and implement interventions
- Develop consumer segmentation and identify consumer needs for the product category
- Monitor, analyze and evaluate market trends, consumer behavior and competitor activities
- Act as category owner and coordinate activities between Sales, Marketing, R&D, Quality and Operations and if required further areas of the organization
- Liaise with and collaborate with external certification and test organisations (ADAC, Stiftung Warentest, TÜV...)
- Train & guide Marketing, Sales and Global Training team on the overall product category direction
- Present product concepts and product stories to internal and external clients
- Identify and recommend product directions/new opportunities and marketing strategies in order to support sales activation
- Steer and coordinate Marketing campaigns that are consistent, effective and appropriate for the defined consumer groups
- Oversee and steer all activities of the product management department and ensure they are efficiently and effectively executed
- Manage, develop and grow a dedicated team looking after the product category
Your profile of qualifications
- University degree or equivalent in a technical discipline (EG Wirtschaftsingenieurwesens, techn. Betriebswirtschaftslehre)
- Proven track record of introduction and/or further development of innovative products in the segment of technical durable goods (B2C)
- Substancial Product management background coupled with a strong Leadership and Management experience
- Strong commercial acumen
- Experience of continious improvement of internal structures & processes
- Prime written oral and written communication in German and English
- Analytical skills
- Entrepeneurial personality
- Hands-on and pragmatic
CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.