What is Primal State?
Hey, we are Primal State - a young, fast-growing health & well aging company from Berlin. Glow25 is now another very successful brand in the Primal family - a collagen company that is setting new standards in the well aging market. We have made it our mission to give people a vital and invigorating start to the day with high-quality nutritional supplements.
We may be a little biased, but we think we're really fun to work with. We are a remote-first team (our team members are currently spread all over Germany), for whom it is important to build deep bonds with each other despite the physical distance and, above all, to have a lot of fun at work.
And now you come into play! We are continuing to grow strongly and are looking for emphatic, smart and value-driven colleagues who can support us with their knowledge and their very own personality. We have big plans and want you to give your best!
This is where we need your support:
We're searching for a trailblazing Head of Content & Copy who will masterfully steer our brand’s narrative across diverse platforms. This role is crucial for marrying visionary creative content strategy with robust direct response copywriting and profound marketing psychology, dramatically amplifying our brand's presence and impact globally.
Strategic brand narrative leadership:
- Architect and execute a transformative content and copy strategy that adheres to Glow25’s ambitious business objectives and resonant brand voice across all channels, including digital, social, print, and broadcast media.
- Champion the creation of content that not only resonates and engages but also converts, ensuring all communications reflect the brand's core message and drive substantial market engagement.
- Ensure that every piece of content, whether it’s for a product launch, brand campaign, or customer engagement, is crafted to resonate across multiple platforms. Each channel has a unique audience and requires a tailored approach that maintains the consistency of the brand's voice while optimizing engagement and conversions.
Master of direct response copywriting and conversion-driven creativity:
- Lead a team that crafts compelling copy that drives consumer action at every crucial point of contact with the brand. This includes meticulously written email campaigns that encourage clicks and conversions, persuasive landing pages designed to captivate and convert, and highly targeted advertisements that speak directly to the consumer’s needs and desires.
- Implement a systematic approach to testing variations of copy and design to determine the most effective elements for driving user engagement and conversions. This iterative process is crucial for understanding what resonates best with the audience, allowing for fine-tuned adjustments that enhance campaign performance.
Multi-Channel Content Deployment:
- Systematic content management and distribution: Oversee the deployment of content across multiple channels, ensuring consistent and strategic placement that aligns with Glow25’s marketing goals. This includes managing the implementation of content across digital platforms and direct marketing materials to maintain a cohesive brand narrative.
- Cross-platform consistency: Ensure that all content reflects the Glow25 brand voice and message, regardless of the platform or language. This involves close collaboration with the localization teams to adapt the content for different regional markets while maintaining the core message's integrity.
Management of multilingual content:
- Team coordination: Lead a team of content managers who are responsible for the hands-on implementation of content across platforms. This includes planning, scheduling, and overseeing the execution of content across various regions and languages.
- Resource allocation: Efficiently allocate resources and personnel to manage content needs across multiple projects and markets. This includes setting priorities, managing timelines, and ensuring that team efforts are aligned with the company’s overarching content calendar.
Quality control and standardization:
- Upholding brand standards: Implement rigorous quality control processes to ensure that all content meets Glow25’s high standards for accuracy, relevance, and brand alignment. This includes regular reviews and updates to content to adapt to changing market conditions or new brand initiatives.
- Best Practices and Training: Develop and maintain a set of best practices for content creation and distribution. Provide training and guidance to the content management team to ensure best practices are applied consistently, enhancing the overall quality and effectiveness of Glow25’s global content.
Leadership and team development:
- Lead a dynamic team of copywriters and content strategists, nurturing a culture of creativity, precision, and impact.
- Encourage a collaborative atmosphere where innovative ideas are celebrated and team members are empowered to take initiative and push the boundaries of content creation.
Impactful Performance Analysis:
- Establish and monitor key performance indicators for content and copy initiatives, using data to drive strategic adjustments.
- Provide comprehensive reports on content effectiveness, offering insights and actionable recommendations to optimize future strategies.
You have the following experience:
- You speak German and English fluently.
- Extensive experience in a top-tier role such as Content Director or Head of Copy, with a proven track record in a high-growth, dynamic environment.
- Stellar portfolio showcasing successful direct response campaigns and compelling storytelling.
- Robust leadership skills with a history of developing and managing high-performing creative teams.
- Deep understanding of modern content strategy, consumer psychology, and digital marketing tactics, including SEO and advanced social media strategies.
- Exceptional project management abilities, capable of managing multiple high-stake projects in a fast-paced environment.
That's something you can look forward to:
- Flexible working hours in a remote-first company (within Germany).
- Unlimited access to cutting-edge courses on tech, business, leadership and mental/physical wellbeing through your Udemy account.
- Topnotch equipment, which we rent through Grover and have conveniently delivered to your home.
- A whopping 40% discount on our entire range in the store.
- 30 days vacation + the option to take up to 10 days unpaid leave - because sometimes you need a little time off.
- Company health insurance that includes reimbursement of additional benefits worth 600 euros per year (e.g. for visual aids, dental cleaning, etc.).
- Once you have passed your probationary period, we offer you a company pension plan with an annual allowance of at least 600 euros. And here's the thing: if you also pay into the pension yourself, you'll get another 20% on top.
- We don't want to brag, but we think a Kununu score of 4.8 is impressive. We love the fact that our employees are so happy with us and think it's something that should be shared!
Yay! You've made it this far!
If you're still reading now, there's a good chance we're a match. But there's one more thing on our minds: Dare to apply, especially if you're from an underrepresented demographic. Even if you can't tick all the boxes, we encourage you to apply anyway. We believe that a colorful diversity of perspectives and experiences makes a team stronger - and the stronger our team is, the better we can achieve our mission of helping people to have more energy in their everyday lives.
