Influencer Marketing Manager (m/f/d)

This plays a critical role in building and maintaining strong relationships with influential customers, Key Opinion Customers (KOC). You will be responsible for maintaining, fostering, analyzing and strategically developing a KOC network.

Responsibilities:

KOC Relationship Management:

• Identify and engage with key opinion customers (KOCs) who align with the brand's values and objectives.

• Build and nurture strong relationships with KOCs, ensuring a positive experience and advocacy for the organization.

• Collaborate with KOCs on content creation, reviews, testimonials, and other promotional activities.

• Measure and report on the impact of KOC relationships on brand perception and sales.

Influencer Collaboration:

• Develop and execute influencer marketing strategies to expand the brand's reach and credibility.

• Identify suitable social media influencers and negotiate partnerships and contracts.

• Monitor and ensure influencers' content aligns with brand guidelines and values.

• Measure the effectiveness of influencer collaborations through analytics and reporting.

• Support and / or organize regular events – digital or physical – to strengthen the community and foster relationships

Campaign Management:

• Plan and execute social media marketing campaigns that align with overall marketing objectives.

• Monitor campaign performance and make real-time adjustments to optimize results.

• Track and report on key performance indicators (KPIs) for campaigns.

• Be able to share results with the marketing team and derive recommendations for action based on the reports.