Marketing Specialist B2C (m/f/d)
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
Become part of our team in a state-of-the-art building complex at our location in Lüdenscheid, close to nature. Shape the future of electrical installation technology and smart homes with us! ABB/Busch-Jaeger Elektro can boast a unique brand and design leadership with national and international award honors. This is exactly where your future role lies: supporting the development and implementation of a holistic communication strategy aimed at increasing lead generation and brand awareness, taking into account the "digital first approach". Are you enthusiastic about conceptually preparing marketing messages in image and text and implementing them independently or with agencies? Are you passionate about brands and have experience in marketing projects? Then we would like to get to know you.
Your responsibilities
- Identification of current topics, development of content and preparation of marketing messages
- Support with annual marketing planning, adjustments and monitoring of holistic implementation
- Planning, preparation and support in the implementation of marketing campaigns in close cooperation with the marketing and overarching specialist departments
- Creation of digital and analog content such as texts, images, moving images, PPT presentations, brochures, flyers, advertisements, etc.
- Mainly responsible for the creation of the main Busch-Jaeger catalog
- Implementation and monitoring of the corporate design
- Analysis of market trends and support in adapting the marketing strategy based on the annual marketing plan
Your background
- Bachelors's degree in marketing and/or communication and/or business administration
- Digital native with an eye for design and aesthetics
- Knowledge of Adobe InDesign and other Adobe Creative Cloud programs (Photoshop, Illustrator or similar) is an advantage
- Experience in dealing with agencies & service providers
- Confident handling of MS Office with strong PowerPoint skills
- Very good written and spoken German, very good English
Benefits
More about us
We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. ABB is able to offer you an interesting role within a highly motivated team, together with open communication structures. On the basis of a personal, practice-oriented induction programme, you will be given the opportunity to acquire the confidence needed to work independently and self-reliantly within your assigned area. Even after the joining phase, ABB offers a wide range of individual career development opportunities and supports you in realising your career goals with targeted training measures. At ABB you will find an attractive working environment in all phases of life - including mobility services such as bicycle leasing, policies for sabbaticals and home office, the ABB children's vacation camp and taking care of family members. Interested in joining our team? We are looking forward to receiving your complete application through our online tool. In the case of equal suitability, people with severe disabilities and their equals are given preference. ABB AG Your contact is: ABB PersonalDirekt +49 (0) 621 381 3500 ABB Data Privacy Statement: https://new.abb.com/privacy-notice/candidate