Frederic Peytie

In charge of driving SurfCleaner’s commercial expansion in France, Middle East, South East Asia, Africa and Americas. #SurfCleaner is a Swedish water treatment company with a unique patented technology to collect, separate and remove diesel, oil and thin sheens from the water surface. SurfCleaner’s machines #SCO1000 and #SCO8000 are already successfully used in various industries across the globe, such as aluminium smelters, mining, steel processing, refineries, and energy companies.

Shoppa is a Swedish company specialized in print & digital signage for the retail industry. The company develops since 2003 powerful signage software, contents and services for the retail chains and stores After reaching a market leading position in the Nordics, sealed strategic partnerships with world-leading companies within print and digital signage and developed the Hybrid Signage Concept together these partners; I have been asked to join Shoppa's organization to extend their business to EMEA markets.

Recruited to reactivate a profitable niche business area within pharmaceutical drug storage systems and develop an international go to market and distribution set up with ambition to grow the business from 25 to 150 Million SEK in 5 years. Responsible for a network of distributors located in Europe, Middle East, Asia & Pacific. As for several of my former positions this role was cross functional and included marketing, communication, logistics, pricing and negotiation.

Responsible for a new strategic department in charge of finding and developing new global sales distribution channels for home lifts (retail chains, house builders, developers) in Europe, Middle East and Asia. Budget and personnel responsibility in Sweden and local subsidiaries. Member of Aritco management group.

In charge of developing distributors in Europe, South Africa, Middle East, Asia, Pacific and Latin America plus IC OEM business. Head for Group’s Marketing from 2014. Top Achiever Award 2011 / 30% sales growth between 2009 and 2015 / Key Account manager for private label sales to owner’s companies (Germany, UK, France, USA, India, China) / Re-started company business in South East Asia/New website (as marketing Director) / Organisation Hardware Show of Cologne 2010, 2012 and 2014

During almost 14 years in the hand tools industry, I have held most of the marketing positions and been involved in all types of B2B and B2C marketing at global level. Always in close collaboration with sales organisations and distributors, have a long record within product management, branding, communication, launches and activities.