AYLİN YAHYAYAN

•Responsible from CRM, Direct Marketing and retention activities including retention management and loyalty programs, •Organize all promotional activities, programs and projects by working closely with advertising, content/web content, new business development, IT and customer insight departments.

•Worked with key partners to target vulnerable customers or high risk areas. •Analyzed and interpreted churn and retention data to determine the primary drivers of churn and retention. •Collected and analyzed competitive offers, assessed churn risk and recommended appropriate offers.

•Developed and managed marketing strategies for sports, life-style and documentary channels. •Managed campaigns for existing channels and the launch of new TV channels. •Increased product and service performance of the channels by developing interactive and web based applications.

•Assisted industry leading clients in finance, retail, fmcg and automotive industries in defining and implementing integrated direct marketing strategies, developing and executing loyalty programs and evaluating the effectiveness of these campaigns and programs. •Set campaign and program objectives for clients and managed account teams in implementing these programs through a combination of marketing and relationship management skills, ensuring an increasing level of ongoing revenue.

•Worked for the Quantitative Department in custom research studies of Kraft Inc. and Lipton companies. •Coordinated projects by interacting with field, data processing, coding, word processing departments to ensure that studies would be completed in an efficient and timely manner. •Assisted project director with questionnaire construction, production, typing and proofing.