Alexandra Verzuh

• Managed all publicity and executed marketing strategies to promote the programme’s various events, workshops and seminars to engage diverse audiences • Proofread and edited the College blog and magazine, took photos, filmed events and edited video footage and designed posters • Produced fortnightly e-newsletter, wrote website articles, and conducted stakeholder relations • Led GCP teams in their marketing efforts and oversaw the social media marketing strategy

• Developed content marketing and communication campaigns for diverse target audiences ranging from tourists, businesses and families (print, email, online) • Managed stakeholder relations with business community and festivals • Wrote press releases, social media posts, website copy, e-newsletters, e-blasts and reports, plus proofread articles and copy • Maintained website, analysed Google analytics and post-event survey results and reported KPIs

• Established relations with international broadcast clients such as ITV, Channel 4 and Fox International • Created communications strategy for tech products, presentations and all social media accounts • Regularly reviewed online platforms, suggested improvements and helped develop concepts for landing pages • Managed online/digital communities, facilitated sales, identified new clients and promoted the service • Re-wrote website text, user journeys and worked with designer to launch revamped website

• Managed Intranet and websites in line with the marketing strategy • Oversaw production of staff newsletter and quarterly newsletter for Board members, direct mailings, plus developed annual staff conference communications plan and project managed its execution • Edited and coordinated the production of annual review and financial accounts • Wrote and edited copy for letters, articles for the website and intranet, posters, press releases, newsletters, updates on CRM, social media channels

• Developed individual engagement and communication plans for transport operations around central London • Project managed communication tasks, executed plans and oversaw production of all communication materials • Created daily newsletters and other communication materials for staff and volunteers during the Games • Represented LOCOG at external meetings with local authorities and key stakeholders including Transport for London and Westminster City Council

• Maintained, developed and managed the company’s social media presence and managed Google AdWords campaigns • Created content marketing campaigns, developed promotional materials and engaged users • Implemented an SEO strategy including keywords and backlinks to increase Google search ranking, as well as analysed traffic using Google Analytics and evaluated digital channels • Wrote web content for websites and maintained company web pages and blogs

• Pitched story ideas ranging from arts and culture to politics • Interviewed organisations and people before writing an article about the topic of choice • Took photos to enhance articles' visual appeal

• Interviewed fashion designers and wrote articles about their lines and lives • Photographed designers' lines and posted articles along with photos to WordPress • Covered major fashion events within Vancouver

• Supported the delivery of the overall communications strategy, including PR, marketing, digital and print • Wrote and edited content for the quarterly magazine, e-zine, e-bulletins, speeches, news releases and website • Project managed an international ethnic media campaign and took part in a living wage campaign • Updated website daily, project managed a website redevelopment, created social media strategy • Acted as a web editor to ensure that all online content is on brand, engaging and relevant

Business Strategy, Organisational Behaviour, Business Economics & Accounting, Strategic Marketing Management, Global Business, Global Marketing, Innovation and Technology Management, Business Environmental Sustainability, Geneva International Study Tour, New Venture Creation and Research Methods

Organisational Communications, Issues Management, Crisis Response, Media Relations, Digital Marketing, Graphic Design, Social Media, Event Planning and Management, Market Research, Journalism, PR Research Skills, PR Writing and Writing for Newspapers and Features

Consumer Behaviour, Adolescent and Child Development, Research Skills, Clinical Psychology