Alice Georgiana Manu

Direct report to Head of Marketing & Category Management, responsible for developing and implementing the corporate communication strategy in concert with the Top Management (strategy, budget, calendar, implementation, follow-up) and the global B2B Communication Manager.

| Sister company of Edu Apps – Google for Education Partner Direct report to CEO, responsible for the marketing and communication strategy for educational technology solutions developed by the company, and for Google for Education solutions provided as Google for Education Partner; orchestrated online and offline communications; B2B & B2C events. PR | Corporate Communication | Events Management

Direct report to CEO, responsible for the marketing and communication strategy for educational technology solutions developed by the company, and for Google for Education solutions provided as Google for Education Partner; orchestrated online and offline communications; B2B & B2C events. Corporate Communication | Events Management

Direct report to Country Manager, responsible for customer marketing services provided by Internal Client, Customer Service, Market Research, and Process Management subordinated departments, to build and maintain profitable relations with employees, clients and partners; brand communication; implementation of customer marketing strategic projects and managing cross-functional teams; reporting to national and international Board; built, managed and trained a team of 7 employees.

Direct report to CFO, responsible for corporate and internal communication (PR activities); spokesperson; BTL activities; corporate philanthropy projects coordinator of cross-functional teams; events management; budget responsibility for CSR projects and events. Internal & Corporate Communication | Events | Spokesperson | Sponsorships & CSR

Direct Report to Category Manager of Dairy and Frozen Products, responsible for weekly promotions and independent negotiations with suppliers for in-store promotions; communication with suppliers; stock management (2,000+ products); competition’ monitoring.

Direct report to General Purchasing Director, responsible for regular competition analysis to ensure a competitive price policy of the stores by standard regular price comparisons; "Best Price Guarantee Assortment": monitoring competitors’ price policy and private-label assortment vs. Kaufland’s; monitoring competition expansion; reports for Top Management on price policy.