Amanda Mailer

- English ↔ German localisation and copywriting for website, press releases, print and electronic advertisements, advertorials, brochures, flyers and corporate newsletters. - Blog and online social media marketing (e.g. Twitter, Facebook and YouTube) dealing with technical subject matter. - Planning and implementation of international marketing initiatives including PR, media and events.

- Develop and execute brand strategies, marketing, promotions and budget plans for the Fosters wine group portfolio for Greater China. -Coordinate PR and events for the brand by providing briefs, budget and support to Event & Communications teams for advertising/winery events in each region. - Manage brand developments including pricing, vintage, labelling, inventory levels and product allocation management.

- Manage corporate identity through direct mail (electronic/print), advertising (web/print), fostering media relations, writing press releases and regular contributions to business publications. - Coordinate events from conception, negotiations, promotion to execution, including the Australia China Business Forum, Ambassador Briefings, industry panel dialogues and press conferences. - Business development involving Member client liaisons, negotiating strategic partnerships and sponsorship.

- Supervised store and trained team associates to identify and satisfy customer needs, while consistently exceeding sales targets. - Responsible for strategic product placement and merchandising, in addition to discretion in negotiating product packages on an individual basis.

- Responsible for an independent project to craft promotional media for the advertisement of a ‘Positive Ageing’ lifestyle, in consultation with council members. - Handled creative conception, project co-ordination, photography, client and media personnel liaisons, briefs and copywriting.

Global Strategic Management; Business to Business Marketing; Global Brand Management; Cross Cultural Marketing

Intensive Chinese Language Program

Strategic Marketing; Professional Writing; Marketing Communications; Chinese Language