Andreas Jesda Jügelt

Consulting and project management services with a focus on marketing, strategy, and finance for start-up founders & executives, resulting in successful funding, diversification, accelerated growth and higher profits.

Driving digitization & growth at a family-owned SME with a focus on data-driven and customer oriented strategies. As part of the management team, I successfully implement cutting-edge digital processes and enable growth by optimizing internal communication, enabling business analysis and raising marketing efficiency through proper attribution. Within the new surf category, we realized 5+ ROAS marketing activities and introduced new sales channels, which achieved 10x revenue growth in under 3 years.

Responsible for strategic projects and leading teams with an emphasis on scaling digital design, including research and analysis to create outstanding brand strategies, CRM projects (e.g. loyalty programs) and rolling out global marketing & e-commerce campaigns for high-profile sports brands.

Ran tech startup programs at Europe’s leading Entrepreneurship Center with a focus on team development, business models & early-stage venture capital financing. Led high-impact projects within the XPRENEURS incubator and created the accelerator program for EIT Urban Mobility.

As startup consultant at TUM, I assessed and coached 100+ software/hardware startups, driving the top 10% to secure over €3.0 Mio. in (public) grants or seed financing: - Empowered students, PhDs and scientists on their startup journey - Extensive due diligence of high-tech business cases and financial plans - Sectors: Consumer, Digital and Technology (IoT, SaaS, AI/ML, Mobility, MarTech)

CEO of social venture www.wir.world - the easiest way for clubs, associations and non-profits to incentivize volunteers through benefits (affiliate marketing, social media, e-commerce). Acquired 100 brands & key accounts, over 1.000 users and gained first traction.

Co-founded an innovative indoor action sports training facility, called the GravityLab. Prepared the company and team to raise €1.5 Mio. (sold shares).

At the BMW Group's center for development & innovation I consulted the upper management, had a leading role in change management and optimized processes in the concept-, development- & serial-phases (idea-to-offer). We halved the turn-around time for technical modifications before start of production within 1 year, while ensuring increased decision-making quality within an entire product line saving millions of Euros per car derivate p.a.

- Developed the TTR brand & was in charge of online marketing strategy - Produced TV shows and globally distributed audio-visual content & digital rights - Recruited, trained & managed staff (up to 10 team members) - Successfully managed IT projects to build a true “edutainment” website First mover in creating a professional sports Youtube channel totaling over 12 Mil. views in 2010. By in-depth data analysis we optimized our video content quality and distribution strategy quadrupling online video figures.

International freestyle snowboarding competitions and marketing activities.

Service- & Technology-Marketing • Electrical engineering • Diploma thesis on Sustainability Marketing (statistical analysis) • Project studies with BMW (renewable resources)