Anna Mamontova
Angestellt, UA director, Gumi Europe
Deutschland
Werdegang
Berufserfahrung von Anna Mamontova
Bis heute 9 Jahre, seit Juli 2015
UA director
Gumi Europe
- Budgets allocation and optimization towards ROI targets - Culturalization of marketing materials, creatives testing and ASO - Localization and support of product marketing initiatives in Europe
- User acquisition through cross promo tools: creatives testing, optimization towards ROI goals. Supervision of the team of 2 people. Product lead on UA analytic tool development. - Monetization partners integration and management: from 1-run campaigns to SDK integration - Product lead on company's Ad Server development, transforming business needs into technical specs assuring the project development within good timings and of expected quality
- Development of local partnerships with telecom operators and handset manufacturers - Monitoring and analysis of product lines, performance analysis (sales, visibility and income) - Monitoring of the invoices, payments and sales reports - Local team management based on the revenue objectives
- Mobile acquisition campaigns, implementation and optimization of online campaigns; strong analytical component. - Project management: development and implementation of ecommerce websites, offers or promotional campaigns; design of marketing offers. - Animation and monitoring of ecommerce websites: animation plans, improvement of the customer flow; reporting, analysis and optimization
Local support to the studio manager in the settling up the office in Ukraine: • Set up of the office: office premises, support services, basic accounting and juridical support, • Relations with local authorities and service providers • Recruitment of the first administrative and production team • Oral and written translation from Russian to French and English and vice versa • Office management
Ausbildung von Anna Mamontova
1 Jahr und 9 Monate, Sep. 2006 - Mai 2008
Decision-making informatics and statistics
L'Univérsité Lyon 2 Lumière
4 Jahre und 10 Monate, Sep. 2002 - Juni 2007
Inernational Economics and Management
Kharkiv National University of Economics
Sprachen
Englisch
Fließend
Französisch
Fließend
Deutsch
Grundlagen
Russisch
Muttersprache
Ukrainian
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