Antonia Makri

• Plan the marketing strategy and set the KPIs quarterly • Launch of display campaigns on Facebook, Linkedin and GDN • Create, monitor and optimize SEM campaigns • Launch of Youtube video campaigns • Brainstorm for concepts and align with design resources and copywriters • Exploration of audiences • Continuous A/B testing of LPs, ad copies, bidding methods and audiences with the intention of having well-optimized campaigns • Research of new opportunities for development and growth

• Creation of campaigns in Google Display Network and Facebook • Manage & optimize affiliate network campaigns • Newsletters creation for external send outs using HTML5 • Identify and approach local publishers and affiliate networks with the intention of developing new advertising partnerships • A/B testing: bidding, LPs, creatives • Analysis of performance data, reporting and optimization on a daily basis • Prepare budget and growth forecasts