Bart Horsten

MyChinaWeb is a China online marketing agency that offers cost-effective solutions to increase the business of western brands or products on the Chinese market. Based in the EU and in China, MyChinaWeb helps SMEs increase their online visibility in China through website building, online marketing, brand localization and e-commerce. More information can be found on www.mychinaweb.com.

China entrepreneur and consultant since 1998, focusing on start-up and early development projects in and with China. I am contributing my China expertise and extensive network to many challenging projects. Over the past 20 years I have travelled to China more than 85 times and have lived in Hong Kong and in Shanghai for about 1.5 years. Please check our websites www.horsteninternational.com and www.mychinaweb.com with more background information and many case studies.

Xi'an Thiebaut Pharmaceutical Packaging Co., Ltd. was established in May, 1999 with a total investment of RMB125 million by Shaanxi Pharmaceutical Holding Group Co., Ltd, Shaanxi Hanjiang Pharmaceutical Group Co., Ltd. and TS FLANDERS N.V. of Belgium. Being equipped with state-of-the-art production lines imported from Germany, Xi'an Thiebaut is specialized in the extrusion and printing of collapsible aluminum tubes for various markets: pharmaceutical, cosmetics, food, chemicals etc.

Co-Founder and Board Member of Glacio China Ice Cream Limited, Horsten International's joint venture with Glacio of Belgium. The company is distributing high quality imported ice cream, ice desserts and ice pralines to food service, retail and ice cream shops in China.

Sissel GmbH, previously called Jela GmbH, is a German company distributing healthcare, fitness and wellness products worldwide. Bart acted as the sales representative for the SISSEL product range for the Nordrhein-Westfalen region in the western part of Germany.

Courtoy NV is part of the GEA Pharma Systems Group and is a manufacturer of rotary tablet presses for the pharmaceutical and other industries. Bart was responsible for the tooling department, including production planning, marketing and sales.