Bruce Yan

A founding member of PayPal China BU team, strong leadership on cross-functional teams (Marketing, Product, Finance, Treasury, Compliance, Legal, Risk, Customer Service and Operation etc.) engagement and communication, particular with key stakeholders at global and regional level and with external partners and regulators; Take other key roles on business demand as Head of Small and Medium Business (SMB); Head of Strategic Business Initiative and Sales Operation.

Play as strategy advisor role to APAC leadership team in terms of E-business and overall Digital marketing strategy development, lead country-specific solution development and drive it to roll out.

Lead business innovation on Digital marketing and E-business in APAC region; Pioneer on online marketing and develop it as a scalable business solution to accelerate traditional business growth; Streamline online and offline sales marketing activities to deliver solid business performance. Win Global CIO award for great contribution to organization growth driven by business innovation Nominated Emerging Leadership Program as key talent development program

1. Manage digital imaging product (Kiosk) development, develop product marketing plan and drive it to roll out 2. Lead online digital imaging platform development, define go-to-market plan and drive user adoption and expansion; 3. Develop strategic partnership with Intel, Legend, Samsung, Sony Ericsson, and Nokia

1. Develop industry level vertical market research report 2. Identify and initial contact with potential investment case; develop potential investment project evaluation report