Celso Magri

Built-up and led marketing organisation for a $2.5Bn Business Drove development and implementation of marketing plans Developed value-selling tools and led training to sales organisations worldwide, resulting in up to $300/MT margin improvement, higher penetration in new markets and retention of strategic customers Managed product development pipeline Coordinated market research, competitive analysis and market monitoring Championed sustainability in the business strategy agenda

Verantwortlich für Industrielle Verpackung in EMEA P&L Verantwortung für US$1.6Mrd. in EMEA, Führung von 4 Marketing-Managern • Aufbau und Führung der Marketing-Organisation, einschließlich Markt-Segment-Teams • Entwicklung und Umsetzung der Marketing-Pläne • Entwicklung und Management der Projekt-Pipeline und Produkt-Portfolio

Globale Marktverantwortung für Biozide für Farben, Latex, Klebstoffe, Dichtungsmittel, Leder, Textilien, Baustoffe und Holz P&L Verantwortung für US$100Mio. weltweit • Verantwortlicher globale Strategieentwicklung und -umsetzung, Leitung eines Teams mit 7 Regional Business Managern, Global Communications, Global R&D • Leitung Produktentwicklung und -positionierung weltweit • Ausbildung der Vertriebs-Kräfte in Produkt-Positionierung und Value Selling weltweit

Global Market responsibility for Marine Anti-Fouling, Household Products, Paints and Latex

Global Market Segment Team Leader, Materials Preservation (US$72m sales globally) • Accountable for global strategy development and implementation, leading a team with 4 Regional Business Managers, Global R&D and Global Communications • Intellectual Property Strategy • Co-ordination of Market Research across markets and regions • Financial Analysis of business opportunities • Product Development and Positioning • Communications Programmes

Responsible for Materials Preservation in Europe (US$35m) • Restructured and led Sales, Marketing and Technical Support teams • Overall business responsibility in Europe: Marketing, Business and Strategic Account Plans • Worked on strategic alliances and partnerships • Strategic sourcing, Intellectual Property and Regulatory affairs

Responsible for the Global Strategy of Formulated Biocides and the post-merger integration of ACIMA AG (US$40m), a Swiss Formulator • Market Research across markets and regions • Marketing Mix • Competitive Analysis • Intellectual Property Strategy • Financial Analysis of business opportunities • Sourcing Strategy • Training of Sales Forces • Search and negotiation of alliances and partnerships

Initially managed the Formulation Chemicals Business (US$8m sales in 1998), in 08/99 gained responsibility for the newly created CIS Business (US$22.2m sales in 1999) • Re-structured sales and marketing teams • Boosted sales in the region, entering new markets • Trained account managers in strategic/financial tools to focus on profitable growth • Built strategic alliances with key customers and developed distributors

Managed executive projects in building construction • Co-supervised construction site with US$ 40m budget • Coordinated sub-contractors from several countries • Trained in and applied TQM • Developed technical specifications and invited tenders

Started-up a new branch. Responsible for sales and project management in Saxony • Supervised a team of 4 consultants • Co-ordinated projects of renovation of monumental buildings • Advised private clients and building contractors on legal and technical affairs • Developed specialist reports in structural damages

• Planned, in a project team, a distribution and sales centre for a leading German manufacturer • Introduced a site management controlling system, halving administrative time • Co-managed a US$ 30m budget project • Created software for costing and controlling

General Management and Marketing

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