Claudio Menz

I established my company in 2015 to provide consulting in branding, route to market and innovation management to international clients. Furthermore, I launched a luxury ski brand from scratch as a separate entity to my consulting business, embedding innovative marketing and engineering experience to bring watch making precision to ski manufacturing. Tailor made skis are manufactured in unprecedented automated high precision shaping processes & deliver extraordinary experiences along the customer journey.

Doubling business from FY2010 to FY2013 540Mio CHF by spearheading cultural change processes and transforming a wholly product/technical and sales oriented towards a marketing driven organization. Established brand differentiation and reference position vs. competition through the creation and implementation of global brand vision, insight-based portfolio strategies and brand communications as well as by creating unique consumer experiences with brand partnerships.

Directing global Unilever Hair Care business account. Turned around underperforming business in Asia and Latin America (sales FY2010 +34% vs. FY2009 - global category P&L responsibility) by solidifying and expanding global team client relationships across regions/ functions and helping Unilever accelerate profitable growth by bigger, fewer, and better new product launches, emotionally driven by fragrance.

Flawlessly integrated Dunhill business acquisition into P&G (Cosmopolitan Cosmetics/ Wella, New York) and achieved fastest P&G fragrance growth rate (Net sales €61Mio, CAGR +30%) exceeding all brand performance measures. Seamlessly integrated multi-cultural teams with strong cultural differences.

Step-changed quality of marketing and business management creating and implementing a new holistic marketing development process leading to radically exceeded brand volume and profit (Net sales €188Mio) making “Tissue & Towel” the fastest growing P&G business unit in Europe

Pioneered new production technology and 100% managed production system installations; these included green field constructions and start-ups prior to handing over to production teams. Led a multi-functional and multiple site team of 12 across France, Germany, Italy, and the UK responsible for finance, sales, engineering and production developing and implementing a masterplan for European tissue production expansions.

Managed a multi-cultural, multi-functional, and multi-site team of 27 people, successfully breaking through language barriers and cultural differences, across Korea, Europe, and the US. Lead Project Manager for the Bounty kitchen towel launch into Asia (€16 Mio project.)

Project Lead for the green field installation of the first global Bounty machine developed in collaboration with a multi-cultural team of 45 with global senior management visibility and unprecedented trust with a €32 Mio budget. Huge project in scope, budget, and team responsibility as a very young engineer. Outperformed competing parallel project in the UK.

Development of global Bounty production technology for roll out globally. My Key Accomplishments include: ⇨ Single point of contact from Europe on a US team designing the new Bounty machine for global roll-out. ⇨ Responsible for all safety and European production needs were fulfilled in design.

Production Technology