Daria Serrano Cargol

• Collaborate with multiple teams to identify and prioritize research topics in a fast-paced environment • Partner with PM and Marketing define personas • Find areas to improve upon in our app and website by interviewing, surveying, and observing users in the field • Synthesize feedback to generate insights and provide clear design recommendations. • Share research findings by creating and distributing reports and presentations

Assist clients with UX research and the creative design process, including user and market research, personas, usability tests, wireframes, site maps and information architecture.

• Identify UX trends and inefficiencies to enhance the client experience • Synthesize feedback to generate insights and recommendations to the Product team • Identify and resolve customers' needs and goals • Provide financial expertise and educational support to customers

Research in the area of synesthesia, focused on music-color-shape cross-modal associations. • Project lead for a study about associations between music and art • Develop studies for data collection using JavaScript, HTML, and CSS • Manage participant recruitment and data collection in the lab • Assess validity of other research projects • Share research findings with the team and the department at large with reports and presentations

• Collaborate in the design of studies • Data collection through Qualtrics • Literature reviews to supplement current research • Share research findings with the team and the department at large with reports and presentations • Acquired certification to conduct research with human subjects

• Created individualized sessions that focussed on the different phases of the writing process. • Adopted a socratic approach to teaching to promote engagement and student’s critical and analytical thinking.