Douglas McKerson
Angestellt, Head Of Marketing, Filestage
Düsseldorf, Deutschland
Werdegang
Berufserfahrung von Douglas McKerson
Bis heute 5 Jahre und 9 Monate, seit Okt. 2018
Head Of Marketing
Filestage
- Develop customer personas - Create messaging, positioning, and content creation for major product releases - Develop and executed content strategies for integrated campaigns - Create content for marketing emails, blog posts, webpages, landing pages, social media ads, in-product messages - Established email marketing best practices resulting in increased KPIs across the board - Built out SEO strategies for the website and demand generation programs - CRO at numerous points in the buyer’s journey
1 Jahr und 1 Monat, März 2014 - März 2015
Head of Marketing Communications
CustomerSure
- Develop and implement strategy for all external communications channels - Identify KPIs - Manage editorial calendar for corporate blog - English copywriting and editing for digital marketing channels - SEO content for English online content - Web design development from wire-frames to implementation - Coding in WordPress (HTML, CSS, PHP) - Utilize Google Analytics for reports - Produce highly-engaging and audience targeted articles - Newsletter management, segmentation and analysis
1 Jahr und 8 Monate, Aug. 2012 - März 2014
Marketing Director
Starticulate
- Set out tasks for the small content team - Creative development of lead generation strategies - Implementation and testing of lead generation strategies - Backend set up of cloud based server - Management of software resources for the team - Development of website based on WordPress - Create engaging article content - Engage in blogger relations - Strategic development for the company
11 Monate, Okt. 2011 - Aug. 2012
Guest Lecturer
City, University of London
- Lead workshops with students on the Journalism MA course. - Teach basic HTML and CSS coding for the Online Journalism module. - Work directly with the course leader
1 Jahr und 6 Monate, März 2011 - Aug. 2012
Digital Content Creator
Not on the Wires
- Experience of the fast-paced Startup industry - Creation and editing of text and image materials for the website - On-location video filming - Interviewing and presenting to camera from events - Held at the same time as studying
7 Monate, Okt. 2011 - Apr. 2012
Junior Online Country Marketing Manager
The Montecito Group
- Second experience in fast-paced Startup industry - Developed and implemented a social media strategy - Continued to develop self-taught HTML and CSS coding skills - Developed and launched WordPress-based corporate blog - English copy writing and editing of product texts for website
Ausbildung von Douglas McKerson
1 Jahr und 2 Monate, Sep. 2010 - Okt. 2011
Journalism
University of Westminster
Online media, Radio, TV
3 Jahre, Sep. 2006 - Aug. 2009
English Literature
University of Hull
Sprachen
Englisch
-