Eduardo Marchetti

Responsible for Amarok and new Light Commercial Products for Brazilian Market. • Portfolio and price management for LCV segment; • Customer evaluation and analysis; • New market trends and opportunity development for new LCV segments; • Product positioning; • Product actions’ definition in short, medium and long terms.

Responsible for the complete line-up of locally produced cars in Volkswagen do Brasil. • New products and current line-up’s strategical management; • Product actions’ definition in short, medium and long terms.

Responsible for: New Passat NMS for chinese market, Passat B8 Project (Sedan, Station Wagon, Alltrack), MQB/B Plattform, PHEV (Plug-in Hybrid). • International business strategy, product, content and positioning management; • Pricing, volume plan and marketing research support; • Market trends and customer analysis; • Business Case management - Negotiation with technical areas, Sales and Finance aiming economical feasibility for current/new projects.

• Responsible for new products’ coordination and development. New Saveiro and Amarok. • New products and current line-up’s strategical management; • Product actions’ definition in short, medium and long terms.

Company called Volkswagen Caminhões & Ônibus (Truck & Bus) - Brasil • Market analysis and support for the truck families: Volkswagen Delivery, Worker and Constellation, from 5ton to 45ton payload; • Active participation in the Volkswagen mid/heavy truck Constellation market launch.

• Responsible for the VW Fox family development and positioning, since first product evaluation until market introduction. • Responsible for the VW22X Family’s (Gol, Parati and Saveiro) lifecycle planning.

• Responsible for market research standards definition and analysis focused in field problems and customer satisfaction.

MBA in Marketing and Marketing management

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