Elena Marchesi
Angestellt, Brand Director APAC Chanel Eyewear, Luxottica Group
Singapore, Singapur
Werdegang
Berufserfahrung von Elena Marchesi
Bis heute 6 Jahre, seit Juli 2018
Brand Director APAC Chanel Eyewear
Luxottica Group
6 Monate, Jan. 2018 - Juni 2018
Portfolio Business Manager APAC
Luxottica Group
4 Jahre und 3 Monate, Okt. 2013 - Dez. 2017
Regional Business Brand Manager
Luxottica Group
Responsible for growing the business in the Luxury, Premium Fashion and Fast Fashion brands (Burberry, Coach, Emporio Armani, Michael Kors, Versace, DKNY, Polo Group, Vogue Eyewear, Armani Exchange) • Business owner actively influencing business performance • Product and assortment expert • Media plan & digital • Celebrities/Testimonial management • Define trade marketing strategies by market • Budget management Achievement: Vogue Eyewear launch in Thailand, Cross brand campaign Luxury & Premium
2 Jahre und 7 Monate, Feb. 2011 - Aug. 2013
Global Account Manager
Ogilvy & Mather
• Support Global Brand Managers for Brand Position & Portfolio Strategy, Consumer Insight Plan, Communication Strategy, Brand Promotion Strategy, Identity & Packaging development • Development of International campaigns in Europe and Asia (Japan, Philippines, HK) • Event Management in Europe and Africa Achievement: Product Design, Brand and Product Communication, Account management.
2 Jahre und 2 Monate, Jan. 2009 - Feb. 2011
Digital Project Manager
vente-privee.com
• Special Project management to launch the cultural and entertainment product offer: business case and sales forecast, micro-website design and content development • Responsible for the Italian market: local campaigns implementation, mobile application development, website’s innovation, CRM programs development. Achievement: Italian website launch, Alain Chamfort Gold Record, Charelie Couture (6.000 copies in 1 day)
Ausbildung von Elena Marchesi
10 Monate, Sep. 2008 - Juni 2009
International Management
Università Cattolica del Sacro Cuore, Italy
4 Jahre und 4 Monate, Sep. 2004 - Dez. 2008
Business Administration
Università Cattolica del Sacro Cuore, Italy
3 Jahre und 10 Monate, Sep. 2004 - Juni 2008
Betriebswirtschaftslehre
ESB Reutlingen
Sprachen
Deutsch
Fließend
Italienisch
Muttersprache
Französisch
Fließend
Englisch
Fließend