Elizabeth Mohr

Berufserfahrung von Elizabeth Mohr

• Bis heute 13 Jahre und 1 Monat, seit Juni 2011

  Marketing

  LG ELECTRONICS, LIMA, PERU

  Achievement: positioned 3D TV in the Peruvian market with 72% of Market Share, before 16%. Design Annual Marketing plan for TV department( LED/LCD -3D SMART TV, Plasma and CRT). Management and Budget Control of five million dollars annually for Marketing campaigns. Development of media campaigns (TV,Radio, Print AD's, On-line publication). Development and implementation of campaigns to launch new products. Development and Implementation of Sales Promotions and incentives (Sell In / Sell Out).

• 7 Monate, Sep. 2010 - März 2011

  Buyer, Visual Merchandiser & Sales Executive

  CAYMAN FASHION GROUP, GEORGETOWN, CAYMAN ISLANDS

  Buyer for accessories and Clothing for four high end retail stores. Manage, monitor and control of suppliers, delivery times, prices and product quality. Responsible for visual conceptualization of the windows and the layout of the four stores. Main Seller: Sold $ 110,000 USD in six months. Coordination and implementation of training material for New Staff and Customer Service. Organization of in-store Fashion Events to boost sales.

• 7 Monate, Feb. 2010 - Aug. 2010

  Wholesale Commercial Assistant

  HUGO BOSS FASHIONS INC, NEW YORK, UNITED STATES

  Direct sales to LATAM buyers (Brazil, Chile, Colombia, Peru and Argentina). Sell-out performance analysis by category and product. Responsible for creating and entering sales orders to the SAP system. Feedback of collection each season to headquarters in Germany (HB Metzingen). Visual Merchandising for layout of the three flagship stores and showroom in NYC. Analysis of overall performance of retail sales. Market Research for new locations in Central America and the Carribean.

• 5 Monate, Dez. 2008 - Apr. 2009

  Boss Black Women Wholesale Commercial Intern

  HUGO BOSS BENELUX B.V. y CIA, S.C., MADRID, SPAIN

  Attended the Product Manager selling collection to European buyers in Spain and Portugal. Assisted PM as an Account Executive for Department Stores, Multi-brand and self owned in Europe. Assited with Sell-out performance analysis by product for the new purchase of clothes according to statistics. Collaborated with Visual Merchandising team with layout of corners at "El corte Ingles" and showroom. Collaborated with the Public Relations team choosing looks for photoshootings in different magazines

• 7 Monate, Mai 2008 - Nov. 2008

  Marketing InternDevelopment of communication campaigns (TV, On-line publication)

  PRIMA AFP (PENSION FUNDS), LIMA, PERU

  Development of communication campaigns (TV, On-line publication). Development of all marketing material and merchandising. Coordinated highly publicized leadership events for more than 3,000 employees. Development of corporate website: http://www.prima.com.pe/ Responsible for the monthly award sales team event.

• 5 Monate, Dez. 2007 - Apr. 2008

  Global Marketing Intern

  NOKIA GMBH, DUESSELDORF, GERMANY

  Participated in the development of marketing campaigns for the European market. Creation and Development of Nokia's Intranet Web site using Lotus Notes. Responsible to arrange focus group for new line of Nokia Home. Training in Lotus Notes at Nokia House in Helsinki, Finland.