Ing. Emilio Machado

Define business growth strategies for clients as well as design and implement regional marketing plans to drive sales. Highlights… • Delivered in-depth market research on Europe, Asia, and beyond. Traveled throughout the Eastern Hemisphere to collect in-depth market and industry research and analysis for this technology company, then presented recommendations to executive leadership. Now, executing on next steps to capture new business within the defined region.

Fulfilled a critical role leading the penetration of markets in Latin America for this provider of cash automation and payment technologies to financial, retail, and OEM industries, accepting an expanded scope of responsibility for sales in the United States, Europe, and Asia in 2015. Maintained supervisory authority over two sales coordinators and a 10-person sales force operating throughout Russia, Spain, Italy, the United Kingdom, India, and Latin America.

Spearhead and establish the international business development, sales, and distribution efforts for the sales of OEM products, in addition to R&D initiatives for product development / customization in Latin America, Europe, Asia, and the Eastern US. Collaborate with vendors in the creation and implementation of marketing strategies for US and the Latin America markets. Liaise between R&D engineers, marketing, and customers to communicate requirements, provide estimates, and assist with design of customized

Selected to initiate international operations in US and Europe, which included cultivating business opportunities with distributors, and training personnel in globalization concepts for the newly created division. Created and incorporated sales techniques, marketing and advertising campaigns, and reputation management concepts for direct impact on local and regional target markets. Initiated, implemented, and trained staff in product management, packaging, documentation, quality assurance, logistics, export

Developed, directed, and executed the regional marketing campaigns, sales strategies, and distributor development initiatives to enhance business development opportunities for after-market products in the Latin America and Caribbean regions. Held full PL accountability, administered a $500,000 budget, and supervised a staff of five employees. Key Achievements: > Catapulted sales from $7 million to $15 million through development and adaptation of regional marketing strategies and campaigns targeted to each