Esra Yucal

Conduct data analysis and reporting, including historical comparisons and pricing assessments. Manage the pricing and quoting tool, including regular tool development using VBA and quarterly updates. Prepare and coordinate the SAP CRM Price Limits Report for strategic pricing analysis. Coordinate data collection and updates from finance and product marketing teams. Prepare and update quoting and pricing tool (UBQT) training materials, ensuring users complete training for tool access.

-Implement automation processes with VBA coding to streamline reporting and enhance data management efficiency in Energy Trading. - Develop and maintain interactive dashboards using Power BI to support data‐driven decision making processes. - Monitor and analyze key performance indicators to ensure alignment with business objectives and optimize work flows.

Drive brand awareness by conducting daily LinkedIn outreach and monitoring ads for improvements. Create content by researching topics, designing graphics and images, and managing social media posting. Engage with users by documenting feedback and organizing it for the product development team.

Compile and analyze sales and stock data, oversee Goodwill & NFF processes, and maintain SAP CO master data to support decision-making and ensure data accuracy. Play a key role in budget planning, monitor expenditures, manage costs for the Center of Competence, and report budgets to managers. Lead the digitization of processes by creating Power BI dashboards and implementing robotic process automation with AA. Prepare detailed financial analysis and strategic insights for Monthly Management Meetings.

Specializations: - Technology: Computer Engineering - Management: Marketing, Strategy and Leadership Thesis: Conducted network and implicit motive analysis to assess work outcomes, applying statistical methods to explore job performance Final Grade: 2.1/5.0

Graduated with honors Final Grade: 1.8/5.0

Bachelor Thesis: “Scheduling of Turkish Super League Using Integer Programming”has been awarded as the“BestProject”. Graduated with honors, ranked as the top student in the department Final Grade: 1.7/5.0