Ezequiel Manrique Chiang Sam

Bis 2009, Dir. Marketing, Campari

Mexico DF, Mexiko

Fähigkeiten und Kenntnisse

15 years experience in Strategic Marketing
Innovacion
Inv. de Mercados
strong skills in financials and business in genera

Werdegang

Berufserfahrung von Ezequiel Manrique Chiang Sam

  • 11 Monate, Feb. 2009 - Dez. 2009

    Dir. Marketing

    Campari

    Number 6th in the international ranking and one of the most glamorous and sophisticated spirits companies in the world. As a result of the acquisition of Tequila Espolon in ‘08, Campari has started operations in Mexico in ’09. I´m in charge of two senior brand managers, two mkt assistant and field personnel (on premise), my duties are: nationwide Campari’s company re-launch. Creation of the mkt plan for major brands such as: Campari, Skyy Vodka & Cinzano. Develop an aggressive Skyy Blue (ready to drink) str

  • 9 Monate, Dez. 2007 - Aug. 2008

    International Brand Manager

    Schwarzkopf - Henkel (Hamburg, Germany)

    German home & personal care producer based in Hamburg, producer and distributor of premium leading professional hair brands (#3 in the world) - Responsible for leading 40% of the total professional colour business worldwide Eur180 million in annual turnover - Budget €500K and one international brand manager and assistant - High sku portfolio competing in four different sub-categories (permanent colour & form products) - Achievements: Igora Anti-age colour collection launch (all marketing mix), Igora Imagine

  • 2 Jahre und 7 Monate, März 2005 - Sep. 2007

    Group Manager Sr

    Nivea BDF - Mexico

    German producer and distributor of cosmetic, dermatologic and medical supplies - Responsible for the marketing strategy and local results of the 4 brand portfolio (20% of the total MCG net sales), Nivea Visage, Nivea Hand, Atrix and Eucerin, NVisage and Eucerin represented top international priorities. - Budget MxP 40million MxP, sku portfolio, high level of innovation, POS acti

  • 5 Jahre und 1 Monat, Dez. 1999 - Dez. 2004

    Brand Manager Sr

    L'Oreal Italia

    Worldwide cosmetic and personal care leader company. Responsible for the commercial and marketing strategies of over 3 brands in the Garnier divition, priorities for the company Synergie (Plenitude), Ambre Solair (solar) and Ultra Dolce (more than 20M pieces a year). Manage of huge sku portfolio brands across different categories (solar, skin care, hair care). High level of media investment, innovation and technica

  • 5 Jahre, Okt. 1994 - Sep. 1999

    Trainee / Brand Manager / Innovation Manager

    UNILEVER

    Holland-British worldwide leader company producer and distributor of major international brands Innovation Manager - Responsible for Global Project "LIC" (cross category cosmetic brand), to reach low income consumers - High level of research budget. Huge consumer and competitors understanding, international profile and emphatic was required. International team (with brand managers associ

Ausbildung von Ezequiel Manrique Chiang Sam

  • 4 Jahre und 5 Monate, Aug. 1989 - Dez. 1993

    International Relations

    Universidad de Ukrania en Kiev

    North America's international Relationship

Sprachen

  • Spanisch

    Muttersprache

  • Italienisch

    Muttersprache

  • Englisch

    Fließend

  • Russisch

    Gut

Interessen

Traveling
Reading and Volley

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