Ezequiel Manrique Chiang Sam
Bis 2009, Dir. Marketing, Campari
Mexico DF, Mexiko
Werdegang
Berufserfahrung von Ezequiel Manrique Chiang Sam
11 Monate, Feb. 2009 - Dez. 2009
Dir. Marketing
Campari
Number 6th in the international ranking and one of the most glamorous and sophisticated spirits companies in the world. As a result of the acquisition of Tequila Espolon in ‘08, Campari has started operations in Mexico in ’09. I´m in charge of two senior brand managers, two mkt assistant and field personnel (on premise), my duties are: nationwide Campari’s company re-launch. Creation of the mkt plan for major brands such as: Campari, Skyy Vodka & Cinzano. Develop an aggressive Skyy Blue (ready to drink) str
9 Monate, Dez. 2007 - Aug. 2008
International Brand Manager
Schwarzkopf - Henkel (Hamburg, Germany)
German home & personal care producer based in Hamburg, producer and distributor of premium leading professional hair brands (#3 in the world) - Responsible for leading 40% of the total professional colour business worldwide Eur180 million in annual turnover - Budget €500K and one international brand manager and assistant - High sku portfolio competing in four different sub-categories (permanent colour & form products) - Achievements: Igora Anti-age colour collection launch (all marketing mix), Igora Imagine
2 Jahre und 7 Monate, März 2005 - Sep. 2007
Group Manager Sr
Nivea BDF - Mexico
German producer and distributor of cosmetic, dermatologic and medical supplies - Responsible for the marketing strategy and local results of the 4 brand portfolio (20% of the total MCG net sales), Nivea Visage, Nivea Hand, Atrix and Eucerin, NVisage and Eucerin represented top international priorities. - Budget MxP 40million MxP, sku portfolio, high level of innovation, POS acti
5 Jahre und 1 Monat, Dez. 1999 - Dez. 2004
Brand Manager Sr
L'Oreal Italia
Worldwide cosmetic and personal care leader company. Responsible for the commercial and marketing strategies of over 3 brands in the Garnier divition, priorities for the company Synergie (Plenitude), Ambre Solair (solar) and Ultra Dolce (more than 20M pieces a year). Manage of huge sku portfolio brands across different categories (solar, skin care, hair care). High level of media investment, innovation and technica
Holland-British worldwide leader company producer and distributor of major international brands Innovation Manager - Responsible for Global Project "LIC" (cross category cosmetic brand), to reach low income consumers - High level of research budget. Huge consumer and competitors understanding, international profile and emphatic was required. International team (with brand managers associ
Ausbildung von Ezequiel Manrique Chiang Sam
4 Jahre und 5 Monate, Aug. 1989 - Dez. 1993
International Relations
Universidad de Ukrania en Kiev
North America's international Relationship
Sprachen
Spanisch
Muttersprache
Italienisch
Muttersprache
Englisch
Fließend
Russisch
Gut