Farhad H. Yazdi

I have been working in Marketing and Sales for significant period of time in different industries and business segments from advertising to automotive and tech. I was a campaign leader, product manager, marketing manager and finally become a marketing team-lead at Samsung. At Samsung I had the opportunity to be challenged by a fast-changing market, highly intelligent Gen Z and mature-minded Millennials with different tastes by targeting them by most related products (~50% M/S in Mobile and Home appliances products) in which for such success with support of my team I initiated the annual Brand/product Marketing strategy and campaigns in cooperation with other key functions and stakeholders to level up the market share in accordance to consumer insights extracted from marketing surveys data. Thank you to check my CV for more details.