Gamze Yayla

• Managed two business application product lifecycles from product concept to deployment • Created business plans; set the vision and product strategy for the target customer segments • Owned product roadmap, go-to-market plan and execution with Sales teams • Developed a clear understanding of the key factors influencing SaaS market in Turkey • Worked closely with cross-functional Technical, Operations and Business teams • Grew sales from 1.7 million tl to 5 million tl within two years.

Responsibilities: • Lead cross-functional teams to analyze competitive market strategies of top domestic competitors including Turk Telecom and Vodafone • Identified actionable consumer and category insights to help shape mobile strategy • Incorporated research and business objectives to deliver a pyramid-style actionable report • Directly involved with Product Marketing to help determine right competitive positioning and messaging and ensure products are differentiated in the market

Responsibilities: • Ran data analysis of customers with churn risk • Designed and implemented churn management offers to retain customers • Supported marketing teams to devolop strategies to increase profit share and loyal customer base • Defined and launched main competitive tariff / campaigns for all segments in the market and proposed new actions, based on customer insights, market analysis and according to the competitors.

Managed PR process for the company.

Product & Project Management