Dr. Imran D. Mehic MBA

Group Director for global sourcing and business development for DACH / BENELUX with 4 direct reports. Sole responsible for principal business, price and conditions, new product development and private labelling. In charge of €80M budget control and regular forecasting. Set trade terms and collaborate with regional sales teams in key international project implementation and new product launch. Member of the Group Board of Directors Management with direct report line to the company CEO.

Reach the perfect fusion of the traditional and the modern in the form of close-to-nature products. Combine millennia old ingredients from Far East with the modern technology of the Western world into new fusion drinks. Develop global beverage novelties. Our uniquely designed and ever recognizable brand with exclusive golden logo is protected in 100 countries worldwide. Our distribution works only via exclusive agents that develop the local markets.

Oversee retail and ethno market in the DACH/BENELUX, responsible for distributor business and KAM, lead price and condition negotiations, define and develop marketing strategy, market access and category management. €12M budget control and conduct forecasting. Set sales objectives, trade terms and collaborate with regional teams in new product launch. Member of the Management Team Strategic Distribution Unit DACH & Benelux with direct report line to the Vice President.

Oversee 5 channels and 4 senior direct reports, commercial strategy, market access and tender management, commercial effectiveness and category management. Direct and mentor sales force and provide market analysis. Conduct P&L management, €12M budget control, forecasting and KAM as well as KOL management. Set sales objectives, bonus system, trade terms and collaborate with global team. Leadership trainer for DACH region. Direct report line to GM Austria and member of the local managament team.

Supervised 6 employees in sales and marketing strategy implementation, new product strategy and category management. Coordinated and coached area managers, led figure and market analysis and departmental communications. Prepared reports for GM, completed P&L and budget management. Delivered KAM for pharmaceutical wholesalers, buying groups and pharmacists. Provided market and competitor analysis, sales strategy, marketing plan development and customer scoring. Direct report line to Business Unit Manager.

Managed 80 employees in 8 stores, with an average of 3,000 customers daily. Directed store organisation, product availability, price reduction management, and employee fluctuation, as well as third party services such as maintenance, lighting and cleaning. Trained and mentored store managers and new employees. Direct report line to Sales Director.

Military service at the Austrian army in the NBC-defense (nuclear-biological-chemical defense)

Project responsibility, Cell culture, Protein biochemistry, Molecular biology, Genetics, In vitro systems

Experince in the research lab, Gene technology, Histology, In vivo systems, Immunhistochemistry

Exploring the molecular mechanism of the cancerogenesis, Research lab experience, Biochemistry, Scientific writing