Irina Mocker

Investigating ways of bringing existing applications of phage technology against infectious diseases in humans to the market. - Partnered with a biochemist in Boston, US to discover patentability of the medicine itself and application methods (agains MRSA, strepto and staph infestions). Researched FDA and similar organizations requirements. - Conducted research on companies currently involved in phage development and marketing.

- Developed and launching landing pages for clients, including DHL, American Greetings etc. - Revamped insufficiently performing client sites with new messaging and branding to achieve better conversion rates. - Developed company best-practices materials for learning, promotions and PR.

Developed an innovative for Russia child-care services model. • Developed go-to-market strategies: provided SWOT and competition analysis, local industry trends and customer requirements. Ran a key satisfaction/buying factors research for both customers and service providers. • Developed a marketing plan: aligned local market needs with the capabilities of the business, defined target customer segment, long-term strategic goals and short-term objectives.

Supported portfolio strategy implementation as a marketing project manager. Brand Planning and Strategy, Brand Management, Competitive Intelligence, Customer Communications, Stakeholder and Online Project Management, Budget Management

Executed several projects in corporate communications and market analysis.

Tested feasibility of implementing a virtual operations model vs. traditional brick-and-mortar call center model for various GE businesses, based on the Consumer Equipment Finance example. Worked on investigating biometric technologies market potential for possible enhancement of secure access products for GE Interlogix. Resulted in GE entering the biometric security solutions market with finger and hand scanning devices.

Management Marketing Management in Information Technology

English