Jason Meresman

Supported by a team of direct reports, I am responsible for the company’s product management and product marketing, including roadmap, user experience, analytics, A/B testing and consumer satisfaction. MyNewPlace is the number three vertical search engine for real estate and apartment listings. Notable accomplishments include substantially reducing the company's cost per acquisition through funnel optimization, and bringing an iPhone App from concept-to-market in under 90 days.

Acquired by Sabeer Bhatia's SabSe Technologies. First product hire at this VOIP and social communications startup. Responsible for all aspects of the product, including viral growth, product feature set ideation, market requirements definition and product specification. Led a team of developers to increase user base from 500k to 5M in under six months. Product lead on the company's monetization efforts. Jaxtr is backed by top-tier investors including August Capital, Mayfield Fund and The Founders Fund.

Managed all aspects of the highly trafficked Web site VRML.SGI.COM, including weekly content releases, editorial and content production, DoubleClick relationship, search-engine placement and site optimization. Established a key content sharing partnership with NASA/JPL’s Mars Pathfinder Mission Web Site resulting in over one million page views in a single month. Reported to Andres Wydler.

Owned all product-marketing efforts for this venture-backed marketing optimization vendor and platform. Articulated all aspects of the brand and product into tangible benefits for C-level decision makers. Established the company as the thought leader around dynamic campaign management, search engine marketing (SEM), landing page optimization and A/B testing. Company lead on media outreach and pricing. Revcube is backed by VantagePoint Venture Partners, Generation Partners, and Trans Cosmos USA.

Managed the version 1.0 requirements and rollout of the company’s cash remittance software platform including product feature specification, documentation, rollout strategy and operations planning. Translated the product’s complex feature-set into tangible and marketable language. Lead influencer in negotiations with prospective international disbursement partners. Direct impact on the company’s acquisition of venture capital. Reported to Founder/CEO Kevin Hartz.

Defined product requirements for the incorporation and syndication of DirectHit (acquisition) search results, bringing total search queries to 4M per day. Launched Ask Jeeves UK, driving it to become a top three search engine in the UK less than six months after launch. Team lead on Ask Jeeves’ first user-generated content product ‘The Answer Point’, taking it from whiteboard to market - a product truly ahead of its time.