Jaume Mercader i Amigó

Strengthen mYngle's position as the global leader in live online training for business professionals, shaping the future of a marketing department that focuses on promoting language, leadership skills, and team-building training courses.

I collaborated with clients to develop and execute marketing strategies that drove demand and fueled business growth. My role involved a mix of strategic planning and hands-on execution, from ideation to fast-paced delivery. I worked across all stages of the customer journey, from lead generation to nurturing programs that accelerated pipeline growth. I ran fast-paced inbound and ABM experiments. I worked closely with content, design, and marketing operations to build, measure, and optimize campaigns.

mymarketinglover is an independent marketing agency that specialises in marketing strategies, marketing communications, inbound marketing, and business acceleration services. Our team integrates lead-to-revenue management processes to help businesses achieve their growth goals.

Led integrated marketing initiatives in EMEA by connecting corporate, regional, and local teams, and agencies. Special focus on promoting the integration of marketing efforts across multiple territories, developing localised customer-centric programs. Scoped, planned, and managed interactive projects. Responsible for the customer experience, and on-time, on-budget completion of deliverables.

Lead the development and execution of an interactive marketing agenda for EMEA, in alignment with Global initiatives, connecting corporate, regional, and local teams, and external agencies. Focused on developing localised demand generation programs that define and map the customer journey embracing the sellers' journey.

Defined, implemented, and optimised LogMeIn's Freemium marketing and communications strategy and operations for LATAM & EMEA. Special focus on developing programs to generate leads, quality trials, and up-sell and cross-sell opportunities.

Responsible for identifying and developing programs to acquire and maintain members, promote events, directories and publications sales, and develop new sources of revenue.

* Trigger the shift from traditional to electronic business focusing on process reengineering: analyze and evaluate workflows and propose improvements. * Manage Channel Program (B2B) and Gmail (one-2-one mktg) projects deployment from plan to delivery and optimisation. * Oversee Channel Marketing programmes and converge sites and newsletters. * Web marketing team coordinator: content, designers, developers and inbound call reps. * Develop tools to track and analyze traffic and create KPI.

* Execute a web marketing plan for the Spanish ERP-software leader. * Coordinate web teams: web masters, web developers and web designers. * Implement brand image over the web site, Extranet and Intranet. * Develop one-2-one mktg: from designing campaigns to data analysis and reporting. * Create, edit and publish web content. * Support sales team when offering web and e-business solutions.

Marketing Management