Jennifer Mathews

Cruelty-free beauty blog

Developed one-year SEO and marketing plan to launch two websites for two unique consumer targets

• Acted as primary point of contact between internal department managers and marketing department, and worked with internal clients to develop marketing strategy and tactics • Developed annual marketing plans and managed budgets • Managed marketing projects and served as traffic coordinator with attention to accuracy and deadlines • Developed strategies and campaigns and designed artwork and copy for branch collateral, fliers, posters, direct mail, website, e-mail blasts, radio, billboard, multimedia and

• Managed marketing promotions and acted as a liaison between Marketing and other departments • Used page layout and design software and worked with outside providers to create high-quality collateral • Coordinated marketing for seminars, trade shows, branch openings and other events • Coordinated prepress (offset and digital press), printing and distribution of marketing materials • Worked with cross-functional internal teams to gather input and feedback on projects and promotions • Developed and implement

• Wrote copy and designed various internal and external marketing materials such as newsletters, branch display materials, brochures, disclosures, point-of-sale, direct mail, website & alternative media, and other marketing collateral • Created ads for placement in various media and publications • Coordinated prepress (offset and digital press), printing and delivery of marketing collateral • Implemented the marketing plan and budget • Coordinated workflow between departments, outside advertising agencies

• Designed and wrote copy for newsletters, press releases, brochures and other marketing collateral • Managed web content and used Dreamweaver and FTP software to update corporate website • Implemented and planned statewide conference with over 500 attendees • Tested marketing concepts with consumer focus groups