Mag. Karl Macku

Hi, I’m a pioneer as a ‘first mover’ within the world of eBusiness, Digital Marketing, Cross-Media and CRM with 20+ years of accomplished experience with global and local brands. I love to hold ownership of strategic development, implementation and growth-centric functions of earned, owned and paid media, eBusiness applications and transformative marketing technologies. Considered as subject-matter-expert (SME) in all facets of digital product management, digital marketing, online lead generation, campaigning and customer management I am still curious about exciting breakthrough technologies that transform the face of strategic marketing. I have enjoyed working within start-up environments and multinational corporations. In both worlds I accelerate projects, strategies and campaigns from concept to results, with strong thought people leadership. A cosmopolitan attitude, independent and passionate traveller with a deep enthusiasm for digital innovation. Well, that's me.