Kris Smet

Co-founder & Managing Partner of b²sense, an independent full-service market research agency, specialising in B2B & considered purchase environments. We provide relevant insights, enabling businesses to understand customers and markets in order to identify fact-driven business solutions and market opportunities in an ever-changing environment. Key sectors of expertise: Food & Beverages, Bakery, Building & Construction, Utilities & Telecom, Financial Services, Facility Management, Health & Wellbeing.

Kynetec b² is the leading B2B custom market research agency in the world. Active for 30+ years, with expertise in global industries (Food Business, Construction, Equipment & Machinery, Paper & Packaging, Chemicals, ICT) & services (Facilities Mgmt, Hospitality, Financial Services, Health & Wellbeing, Transport & Logistics, Utilities/Telecom). Our central team of consultants work with our local teams in 22 countries. We run projects in more than 50 countries (EMEA, North America, LATAM & APAC).