Kunal Koushik

- Responsible for the core brand globally - spearhead innovation pipeline & disruptive campaigns including launches, re-launches & line extensions across all regions with internal & external stakeholders, -Talent development & coaching direct reports and affiliated teams in different regions -Set up & monitor international marketing budget

Marketing in-charge of the Professional division, APAC Region Implementation of all brand activities as per international guidelines Country wise P&L GTM strategy per brand NPD for regional and country specific needs collation and dissemination of regional consumer insights

Strategy and P&L Annual innovation pipeline communication and implementation across all channels Support on integration of newly acquired brands Channel wise support including E Com

Responsible for country P&L Conceptualizing and implementing long-term strategic business plans in tune with market trends, competitive scenario, macro business opportunities and channel readiness. Adherence to global Brand guidelines and delivering key Brand message in line with the annual Brand plans

Building Traffic to the channel Marketing strategy and Brand building Launch of channel and listing in key markets

Building traffic to the channel Marketing activations Strategy and Brand Building

Brand P&L, Build brand saliency and gain market shares Strategy to generate new trails and repeat purchase

Responsible for Eclairs and toffee category Activities and P&L Communication across channels

Parker Premium and Waterman Brands roll out in country End to end solutions including packaging, pricing, communication including the retail space as well as TV & Print.

Major in Marketing & Brand Management