Laith Al-Yacoub

• Created and implemented a strategy to increase visibility of online offering & supported sale campaigns of online tools • Performed fact-checking to technical database content • Interviewed customers about their experience with online tools and implement their feedback

• Managed the ecommerce business by optimizing and pricing products across the UK, Italy & France • Implemented sustainable ideas including adjusting economies of scale & certain production processes to aid the supply chain team and the product development team • Developed communication strategies to approach distributors at certain international markets niches in the Middle East & South America

• Conducted market research on global energy companies of the MENA region • Prospected and developed a commercializing strategy for the MENA region • Facilitated an international marketing strategy using LinkedIn with the aid of the digital marketing team • Created reports, excel spread sheets and suggestions to help internal data management within Uniper’s internal matrix organization