Lara Maggiore

Responsible for External and Internal Marketing Communications. Defined a strategic marketing plan supporting sales and reinforce employees’ engagement with specific metric tools to measure the effectiveness of each initiative. I am reporting to the VP Sales and Marketing, managing a marketing team of 25 people located in 20 different countries. My team and I have created and deployed the new corporate image and the group branding structure; new multimedia & internal communication actions.

Responsible for of all external and internal marketing communications initiatives for "General Electric Oil & Gas" Supply Chain. Managing a team of 5, I was delivering the Supply Chain mission, initiatives and business goals to customers/suppliers, GE executives & employees. Reporting to the COO, I was strategizing, planning, budgeting, executing and measuring the effectiveness of all the communication activities. I have deployed the site plants’ strategic communication in the HQ in Florence and EHS Comms.

Responsible for two internal publications: Vector magazine & Insider financial bulletin. Managed internal events such as Road Show, Executive Forum, Integration Workshop, Innovation Awards; collaborated at the Group Intranet & Internet. Developed and maintained relationships with shareholders and trade reporters; collaborating at Tradeshows. Member of the Aerospace Finmeccanica Editorial Office and Editorial Committee of the publication Finmeccanica magazine and global intranet and internet website.

Sales of Fashion collections on domestic and export markets of Samsonite Black Label (Fashion Clothing & Accessories).

Sales of Fashion Collections for the following Fashion Maisons: Roccobarocco, Ungaro, Fendi, Laura Biagiotti, Vivian Westwood, Milan Schön.

Internship in Sales for the following Fashion Maisons: John Richmond, Rena Lange and Plein Sud.

Creation and promotion of a web based placement database for European students of the following international projects: - LEONARDO DA VINCI (Student Exchange Project) - SENECA (Special Exchange Network for European Cooperation Actions) - TRACE (Transatlantic Cooperation Network in Higher Education EU-USA).

• Managing relationship with shareholders • Collaborating at the High Speed Train advertising campaign in Europe (newsletters, posters, videos, brochures, TV spot).