Leitha Matz

I manage the testing (A/B, multivariate) roadmap to improve the customer experience, drive revenue and move forward KPIs for the website, mobile and tablet apps (Tested design changes drove a 10% lift in conversion on the company's delivery loyalty product), support the eCommerce team with key projects, including software documentation, benchmarking/competitor analysis and feature definition. I also improve product discovery through management of product recommendations.

Led a team of 17 full-time and freelance employees, including the content team, front-end development, design production and the photo studio. Coordinated on and offshore product management teams. Managed strategic and tactical business planning, content strategy and development, QA, testing/optimization, web analytics and production schedules for promotional web and email campaigns. Guided the user experience of the website.

Helped to build the company's multichannel growth strategy to drive key business initiatives. Established best-practice processes and tools to achieve organizational objectives. Organized a SKU catalog of 20,000 items (12,000 active items; 3,000 new items created annually). Created an SEO program, establishing growth metrics and regular reporting. Negotiated contracts with strategic vendors.

Led company content strategy, storefront operations, product taxonomy, search and recommendations programs, SEO, personalization, sales conversion and mobile features. Built a social media operations team and integrated the company's external customer service team to monitor and respond to customer needs. Grew Facebook followers from 500 to over 35,000 and Twitter fans from 2K to 10K. Created the company's style guide, blog and a content calendar across social media channels.

Developed product recommendations (adopted by more than 70% of customers, 12% of total sales). Managed product development of transactional recipes, gift cards and social media tools. Hired, trained and developed the company's content team. Established lasting processes and documentation for internal features

Working through an 8-week course on Qualitative Methods conducted by University of Amsterdam via Coursera.com. This class is part two of a 5-course series in Methods and Statistics in the Social Sciences.