Lerato Mokhethi

Joined the Michaelhouse Alumni Association to lead the promotion of increased online engagement amongst the schools global alumni, whilst also strengthening the alumni engagement with the school. This included leading the launch of new initiatives, planning virtual and in-person events, stakeholder relationship management and online customer support; as well as managing the online brand presence of the alumni association and its various platforms.

Joined the leading car subscription start-up in South Africa and lead the re-development of FlexClub’s content and marketing strategy. During this time, I worked closely with various internal stakeholders in Product Management, Product Development, Customer Relationship Management, Sales, Finance and Operations to review and revise existing content and marketing; in order to re-define, reimagine and re-tell FlexClub’s brand and product offering to current and prospective members, the media and investors.

Created and maintained comprehensive project documentation, plans and reports for all sponsored content, deliverables and special projects. Liaised with clients and project partners to identify and define the requirements, scope and objectives of specified projects, initiatives and deliverables. Lead the creation of content for distribution for the Mail and Guardian's Flagship Special Projects, Print and Digital Supplements and Sponsored Content; together with the Head of Special Projects.

Formalised my freelance digital marketing and consulting business by registering my own limited private company in late 2017. Turned to working in the company full time in 2019 and achieved relative success with regular clients including The MasterCard Foundation, UCT Global Short Programmes and the International Education Association of Southern Africa, Cape Town based Start-Ups, local businesses, artists and creatives amongst others.

Recruited to join the Research and Innovation Office to manage the web, digital and social media communications and online brand presence of University of Cape Town Research and Innovation Office, eResearch Department and the International Academic Programs Office.

Received an offer of promotion to take charge of researching and benchmarking digital social media marketing trends in higher education; while on a daily basis assisting the Digital and Social Media Manager with ideating, planning and executing strategy and creating content for campaigns.

Gained valuable experience in online and offline marketing activities with a focus on tracking and monitoring media placements, industry trends, and social media benchmarks that affect the core UCT brand. Additionally, assisted the marketing and online communications team by gathering research and insights for planned marketing initiatives, while taking the lead on a proposed and successfully executed digital campaign.

Multimedia Research Project Advanced Social Science Research Methods Advanced Media Theory and Practice Advanced Media Law and Ethics Photo Journalism Documentary Journalism Audio Production Online Journalism Journalism Research