Mariam Muzaffar

Angestellt, SEO Manager, Rolling Cherry

Abschluss: Bachelors of Business Administration, Jinnah University for Women

Karachi, Pakistan

Über mich

I drive targeted results, translating my deep understanding of search algorithms and market insights into impactful SEO strategies. With 7+ years of experience across technical SEO, on-page, off-page, SMM, SMO, and CRM, I've consistently delivered: ✔ Significant website traffic increases: My contributions resulted in a 97.20% increase in users and a 32.58% increase in calls initiated. ✔ Enhanced organic search visibility: I craft strategic content, optimize web pages, and build strong backlinks, ensuring brands stand out in the digital landscape. ✔ Measurable growth across channels: From social media engagement to ORM and sales strategy, I weave SEO through every facet of the digital marketing ecosystem. Driven by data and fueled by passion, I stay hungry for the latest SEO trends, constantly innovating to craft cutting-edge strategies that deliver tangible results.

Fähigkeiten und Kenntnisse

Datenanalyse
Analytik
seo
SEO Content
SEO-Optimierung
Social Media Marketing
Content Marketing
SME
Google Analytics
Google Tag Manager
Google Search Console
Moz
Search Engine Marketing (SEM)
Software as a Service (SaaS)
GSC
HTML
SEO Tools
Microsoft Excel
Microsoft Word
Google Looker Studio
Analytics
Screaming Frog
Sublime Text
XML Schema
SEMrush
Ahref
Reporting
Team Management
Team leadership
Learning
Project Management
Time Management
Clientmanagement
Customer Relationship Management
Teamwork
Knowledge Exchange
Brand awareness
Data Analysis
Corporate Communications
Marketing
Management
Social Media
Marketing management
Internet Marketing
English Language
SEM
Content management
Marketing strategy
Copywriting
Master of Business Administration
Marketing Planning
Marketing concept
Link Building
On-Page Optimization
Problem Solving
Fast adaptability
ability to meet deadlines
Professionalism
Multilingualism
Efficiency
Commitment
Communication

Werdegang

Berufserfahrung von Mariam Muzaffar

  • Bis heute 3 Monate, seit Apr. 2024

    SEO Manager

    Rolling Cherry

    Created strategies to boost the rankings of multiple brands on Google with a 97% success rate. Collaborated with cross-functional teams, including content writers, DevOps Engineers, and Project Managers. Performed technical audits using tools like Moz, SEMrush, Ahref, and Google Search Console. Developed website design mockups using Canva to showcase SEO-Friendly layouts. Negotiated and conducted off-page backlink activities to get a do-follow link from high-traffic and DA websites like msn.com.

  • 2 Monate, Feb. 2024 - März 2024

    Lead SEO

    Gaditek

    Improved rankings for 40+ targeted keywords across multiple regions, achieving 50% in the top position. Led and managed multiple SEO teams, planning and delegating tasks to deliver actionable results. Published 300+ unique on-page blogs, each translated into 16 regions through detailed structures to get maximum optimization.

  • 3 Jahre und 2 Monate, Dez. 2020 - Jan. 2024

    Lead SEO Analyst

    IBEX Global

    - Optimized internal brand by implementing effective technical, off-page, and on-page SEO techniques using tools like GA4, GSC, MOZ, SEMrush, Google Trends, HTML, and Google Tag Manager. - I managed a team of writers and SEO Analysts by making sure that the KPIs were met and reporting it to the onshore and offshore leadership in the US

  • 1 Jahr und 1 Monat, Apr. 2021 - Apr. 2022

    Content Marketing Developer

    YYCGenerosity - Calgary, Alberta, Canada

    Managed the content calendar and developed content for social media like Instagram, Facebook, and TikTok. Planned potential SEO techniques to reach more audiences within the platforms.

  • 3 Monate, Sep. 2020 - Nov. 2020

    SEO Content Writer

    The Content Unlimited - California, United States

    - Created SEO-driven content that included web copies, on-page blogs, off-page blogs, press releases, and product descriptions. - Performed content analysis to highlight SEO-based opportunities. Used tools such as Grammarly and Hemingway Editor to ensure the quality of the content.

  • 1 Jahr, Okt. 2019 - Sep. 2020

    Content Writer

    Perks Logic

    - I wrote around 200 and more brand descriptions of various industries. - I have created numerous SEO-friendly blogs on multiple topics related to the fields of IT, health and care, fashion, entertainment, marketing, and so on. One of which was ranked first on Google. - Developed website content (about us page, terms and conditions, and privacy and policies). - Conduct in-depth research and identify SEO keywords. - Managed social media captions.

  • 3 Monate, März 2020 - Mai 2020

    Content Writer

    PK Content Writer

    - I wrote SEO-friendly website content. - I created on-site content for the official PK Content Writer website. - I wrote SEO-friendly blogs and articles. - I wrote leading brand and product descriptions. - Managed academic case studies and dissertations.

  • 3 Jahre und 1 Monat, Mai 2017 - Mai 2020

    Business Marketer and Content Creator

    Web Design Hawks - Canberra, Australia

    - Created compelling business proposals, Fiverr gigs, outreach emails, blog posts, and web copies. - Managed social media platforms (Facebook and Instagram) for the company. Created Facebook ads and ensured the KPIs were achieved.

Ausbildung von Mariam Muzaffar

  • 4 Jahre, Jan. 2015 - Dez. 2018

    Bachelors of Business Administration

    Jinnah University for Women

Sprachen

  • Englisch

    Fließend

  • Urdu

    Muttersprache

  • Hindi

    Gut

  • Deutsch

    Grundlagen

Interessen

Cycling
Travel
Photography
Music
Cooking
Interior design
Sports

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