Mariel Macia

. Design and lead human-centered design projects for products, services and cultural transformation programs. . Develop digital strategies and implementation roadmaps. . Pitch concepts and co-design with clients (design thinking workshops) . Support business development by continuous research on state-of-the-art market practices. . Build the service design practice further by leading internal projects, coaching the team and engaging in external networking activities

. Support business ventures and start-ups by bringing the customer perspective into horizon 2 and 3 innovation projects (smart buildings, AI, digital twin, IOT, bitcoin, etc.) . Hands-on and desk user and design research . Facilitation of Design Thinking Workshops . Creation of personas, user scenarios and customer journeys . Analysis of user insights, user experience and value propositions . Design project vision, communication strategy and content (pitch decks, videos, websites, etc.)

. Acquisition of Fiction, Documentary and Film Projects, to be sold internationally, including negotiating of conditions. . Liaison with producers, licensors, customers and artists. . Substantive review of films and assestment of their international potential. . Development and realization of individual marketing concepts. . Support the premiere of films working closely with PR and Press.

. Scouting and selection of films. . Conception and organization of events around the films. . Writing contents for catalogues.

. Responsible for designing and setting up the network. . Present and develop projects within Latin America in cooperation with Film Institutes and Film Festivals. . Organize and give presentations and networking events in Film Markets. Build and Manage a Research Team to develop the online database of films and professionals.

. Project Based: Planning and development of Documentary Films, TV Series, Web Series, Courses and Seminars, Events, etc. 2nd Assistant Director (Pre-production and Shooting) with 64A Films (Colombia) and Film Fatal (Spain) Production Companies in Feature Film “Ciudad Delirio” directed by Chus Gutiérrez. Co-prodution between Colombia and Spain. Shot in Cali (Colombia)

. Sell, manage, develop and execute Websites projects, Web-based applications and Social Media Campaigns. . Clients: Alta Films Distribution Company (promotion of films by Woody Allen, Nadine Labaki, etc. in the Spanish Market), Colomo Producciones, etc.

. Sell, manage, develop and execute Websites projects, Web-based applications and Social Media Campaigns. . Clients: Alta Films Distribution Company (promotion of films by Woody Allen, Nadine Labaki, etc. in the Spanish Market), Colomo Producciones, etc.

. Programming of the Women and the Latin American Sections. . Coordination of LesGaiCineMad SFM (Spanish LGBT Film Market)

. Production of Shortfilms and Theatre Plays. . Within this company I produced and directed the shortfilm “Flores en el Parque” (2006) which at the moment has more than 1.000.000 hits on youtube (649.000 on my own channel and 400.000 in 2 others)

. Madrid: responsible for communication, scripts, authors and jury reception and organization. . Berlin: coordination of the Spanish group within the European Jury Meeting.

Subject: Audio Visual Narrative Structures