Mario Maglione

• Manage a team of Product Marketing Managers, coach and consult them in planning and executing the activities necessary to meet business goals, along the full customer journey; share best practices, review and improve processes and remove roadblocks • Guide and coordinate end to end product marketing campaigns to launch new products, drive product/brand awareness, website traffic, lead generation and ultimately conversion into sales • Measure the success of marketing campaigns in terms of KPIs

• Act as strategic interface between Marketing and other departments (product houses, sales...). • Establish the marketing strategy for all A1D products and services (IoT, AI, Cloud, Security). • Allocate budget, set campaign goals, define channels, plan the campaigns calendar, optimize marketing resources workloads (online, content, PR, demand generation), remove roadblocks.

• Established the marketing strategy for newly acquired IaaS Exoscale across all B2B channels. • Planned and executed G2M campaigns – manage agencies, online and content team, review content and creative assets, organize events. • Managed budget, engaged with key stakeholders, analyzed results and reported to directors.

Digital Solutions is an enterprise focused on IT and innovative services within Telecom Italia, the telco market leader in Italy. As Marketing Manager I worked on the launch of the Nuvola Store marketplace, the new Telecom Italia E-commerce platform for business cloud services (nuvolastore.it). My focus is on planning and executing marketing strategies. I deal with national and international business partners, such as service providers or potential clients.

As Marketing Manager focused on retention, I was responsible for establishing channels and tools for cost-free user acquisition, user shifting and increase of the customer lifetime value of our F2P users. In order to improve the user retention and experience (in- & out-of-game), I analysed game metrics data to plan the scope of relationship marketing instruments.

As Live Game Manager, I was responsible for the profitability of several online projects, owning the strategic vision and managing the local product teams. I met high-level business and revenue goals for each territory, defining and controlling KPI-related targets, and expanding operations into new markets. I ensured the continuous target-oriented development of the products and related services (online shop, website, etc.). Projects: The Settlers Online, Panzer General Online.

As Junior Product Manager, I was in charge of the conceptual design and implementation of product plans for online games. I was responsible for the establishment, development and growth of our online games in the whole product life cycle. Through continuous control and analysis of numeric Key Performance Indicators, I optimized product performance and monetization. I coordinated all activities with developers and relevant internal departments (i.e. Community Management, IT, Graphic)

Coordinated marketing and international sales departments; Have been the company's point of reference for business partners regarding marketing issues; Liased with international business partners, coordinating their activities with internal operations (such as managing the workflow of assets, checking marketing plans and granting approvals); Kept track of all international projects, making sure that deadlines were respected; Attended events and presented products to potential new partners.

Supported Business Development Managers in sectors Audio, Video, Print and Publishing, Education;   Created and implemented a new retail merchandising program;   Post-­‐mortem analysis of the new program, evaluating effect on sales;   Organised events and promotions with partners Canon and Gibson; Monitored and analysed sales data from central SAP database.

Liaised with international distributor partners THQ, Eidos, DeAgostini, Valusoft; Supported sales, graphic and localisation departments in preparing sales pitches and adapting games to international countries.

Exchange period, In agreement with Manchester Business School