Maureen Mandel

Assist associations and non-profits in achieving their strategic goals in the areas of marketing, communications, membership, and social networking.

Managed marketing, sales, membership development, affinity partnerships and client relations for $65 million professional association with 120,000 members and 300 employees. Oversaw the development and management of sales and marketing budgets, at all levels totaling $9.6 million in revenue and $3.5 million in expenses; built effective working relationships within the organization and with outside vendors to collaborate on product development, positioning, pricing and promotion.

Oversaw planning and execution of new acquisition efforts for 14 educational membership programs with revenues of $15 million and annual promotion budget of $4 million; and managed sales force for the retail market.

Managed three consumer science continuities and oversaw new member acquisition, financial forecasting, fulfillment, inventory control, print advertising, telemarketing and ancillary sales.

Supervised ancillary promotions and analyzed profitability.