Nataliya Medvedeva

• Oversaw Russian market (remotely from Berlin) working closely with HQ team (Italy). • Managed all online marketing activities including social media and content marketing, product website updates http://www.websitex5.com/ru/ and corporate website launch https://www.incomedia.eu/ru/index.html • Collaborated with IT bloggers with software vendors • Responsible for media work

• Developed Marketing Strategy for a new herbal tea to be launched in Germany • Coordinated brand creation including brand philosophy and brand identity • Bilingual (EN/DE) website and online shop development • Responsible for building sales channels • Coordinated a team of external consultants, copywriters and designers

• Business Development and Talent Acquisitions for Startups in Berlin • Provision of PR support to companies from the EU and Russia including media work, event management, online marketing, social media • Designing and coordinating integrated communications campaigns • Marketing strategy advising for companies entering European and Russian markets

• Oversaw integrated communication campaigns on behalf of the European Commission, ESPON, EU Delegations to Russia and Ukraine • Tasks included: strategic communications support, communication campaigns implementation, media relations, budget management, event management, online marketing, social media • Coordinated a weekly TV programme on Channel 5, Window to Europe on behalf of the EU Delegation to Ukraine

• Media work; managed media collaboration with leading Swiss female magazine • Developed a Master’s thesis, “Globalization versus Adaptation of Marketing Communications in Volvo Automobile Schweiz”

• Responsible for media relations • Organised road trips for media within Russia and in Europe • Responsible for Volvo’s implementation in Moscow Fashion Week: creative, collaboration with designers and celebrities, media cooperation, budget management, suppliers’ coordination. • Executed Volvo’s implementation in automobile-specific events such as Moscow Motor Show, Millionaire Fair exhibition. • Lead project teams