Oksana Yarmak
Angestellt, Head of PR, Crédit Agricole
Bis 2012, Economics, Taras Shevchenko National University of Kyiv
Hamburg, Deutschland
Über mich
PR manager with 5 years of experience in corporate communications and another 5 years in financial journalism. Implemented more then 20 image and product communication campaigns for a large international company. Launched all communication channels from the scratch, including website, landing pages, social media pages.
Werdegang
Berufserfahrung von Oksana Yarmak
Bis heute 4 Jahre und 3 Monate, seit Apr. 2020
Head of PR
Crédit Agricole
Creating and executing image and product PR campaigns in close cooperation with business departments Working with HR to promote company as the best workplace among internal and external audience Creating content incl media plan, message boxes, Q&A, articles, blogs, posts, mailings Media monitoring Constant media relations with journalists Key reports for stakeholders Credit Agricole is among TOP 10 most visible brands on the bank market and demonstrates the highest favorability rate among the competitors
6 Monate, Sep. 2019 - Feb. 2020
PR Manager
IT Ukraine Association
Developing the partnership projects on non-commercial base Content writing for all communication channels Providing crisis communications Executing press conferences and corporate events Generating monthly report for stakeholders The greatest achievements were media relations built from scratch. I demonstrated strong negotiation skills while pitched media and posted blogs on non-commercial base. We have received more than 100 media clippings for 6 months.
2 Jahre und 3 Monate, Juli 2017 - Sep. 2019
PR & Marketing Manager
Sky Bank
Developing a PR strategy Bank's rebranding Leading the project of a new bank's website launch Leading the product advertising campaigns: from creating a concept to promoting in PR and marketing channels and analyzing effectiveness Content Creating Organizing events Cooperation with contractors: video studios, designers, printing companies, etc Conducting tenders The most exciting project was launching the website where I demonstrated team management skills, stress management and task prioritization
1 Jahr und 2 Monate, Juni 2016 - Juli 2017
Internal & External Communications Manager
Alfa Bank
Writing image and product news for internal and external communications Planning SMM calendar and managing corporate pages on Facebook, YouTube Weekly mailing to employees After we set up the SMM process in house, we got double benefits - improved engagement metrics and reduced the costs.
4 Jahre und 3 Monate, Mai 2012 - Juli 2016
Journalist
Prostobank Consulting
• Market research • Writing articles, economic reviews, interviews • Launching the YouTube channel with 200 own videos: writing a script, working in the frame, interviewing speakers The greatest achievement was launching the YouTube channel and monetize it. I fulfilled the role of leader and executor at the time.
Ausbildung von Oksana Yarmak
1 Jahr und 9 Monate, Sep. 2010 - Mai 2012
Economics
Taras Shevchenko National University of Kyiv
3 Jahre und 9 Monate, Sep. 2006 - Mai 2010
Economics
Taras Shevchenko National University of Kyiv
Sprachen
Ukrainian
Muttersprache
Russisch
Fließend
Englisch
Gut