Olga Malyar
Angestellt, Associate Marketing Manager Barbie GerAust, Mattel GmbH
Frankfurt am Main, Deutschland
Werdegang
Berufserfahrung von Olga Malyar
Brand strategy development Execution of marketing campaigns for adults and kids target audiences. Development of communication strategy through all consumer touch points and multiple channels Brand team manager Management of products and brand financials and forecasting
New brands launch on EuRoMEA markets. Development of regional brand marketing plans and digital media strategy. Management of international virtual team. Regional demand and financials forecasting.
3 Jahre und 2 Monate, Dez. 2013 - Jan. 2017
Brand Manager / Senior Brand Manager Dolls portfolio
Mattel Russia
Develop and implement marketing plan to ensure growth of Dolls portfolio in Russia 360 brand campaigns development & implementation Strengthen Dolls portfolio by implementing new brand launches Develop and implement competitive price positioning Lead development of Dolls brand team Deliver business presentations to Sales team and Key customers Management of category team of 3-4 people
Development and implementation of full relaunch of the brand: from research, product re-formulation, marketing assets production, media placement and sales story creation to in-stores implementation
1 Jahr und 1 Monat, Apr. 2010 - Apr. 2011
Brand Manager
SC Johnson
2 Jahre und 9 Monate, Apr. 2004 - Dez. 2006
Own Brands Specialist
METRO GROUP
Development of own brands product portfolio within Food and Non-Food categories. Analysis of market insights, competition and categories development trends. Development of packaging for the new launches in close cooperation with producers.
Ausbildung von Olga Malyar
3 Jahre und 10 Monate, Sep. 2000 - Juni 2004
Marketing
Institute of International Business Education Moscow, Russia
Sprachen
Russisch
Muttersprache
Englisch
Fließend
Französisch
Gut
Deutsch
Grundlagen