Paola Maza
Angestellt, Digital Marketing Coordinator, Inkafarma
Lima, Peru
Über mich
"What would life be if we had no courage to attempt anything new?" - Vincent Van Gogh. I always live creating, trying new things and challenging myself despite the obstacles to achieve my goals, that's why this is my life motto. Growth Marketer, with ten years of experience in full funnel marketing strategies with commercial and branding objectives, including communication plans, goal projection, offline and online paid media management, analytics, social media strategies, ecommerce and apps. I have been working on product launch and maintenance campaigns, rebranding, promotions and loyalty. I am a leader and strategist in constant search of challenges and results to promote the digitization of companies and offer a good brand experience to customers. My goals are share my knowledge and experience, learn about new international markets and build a global digital marketing strategy. I believe in teamwork, motivation and quickly solutions through creativity and results.
Werdegang
Berufserfahrung von Paola Maza
Bis heute 2 Jahre und 7 Monate, seit Dez. 2021
Digital Marketing Coordinator
Inkafarma
Inkafarma is a peruvian pharmaceutical retailer and the market leader. My job is design digital strategies. - Build strategies full funnel with laboratories, closing the last quarter of 2022 with the highest sales growth of the year compared to 2021 (+3%) and achieving 15% more in our Top Of Mind. - Creation of a social media strategy increasing positive sentiment by 48 percentage points in 2022. - Development of brand manual and supervision of agencies and in-house paid media and design teams.
9 Monate, Apr. 2021 - Dez. 2021
Growth Marketer
Niubiz
Niubiz is a peruvian payment method company that aims to boost sales of businesses and create technology for a smarter city. Given the growth of the company, be part of the creation of the growth area. My job were: - Design of full funnel marketing strategies, increasing Point of Sale (POS) sales by 180% in Ecommerce and registrations in the VendeMás App by 171%. - Execution of improvements, media experiments, creation of growth loops and commercial alliances with Visa, Mastercard and B2B companies.
1 Jahr und 5 Monate, Nov. 2019 - März 2021
Senior Marketing Analyst
Niubiz
- Participation in marketing strategy for the new Niubiz brand. - Deployment of marketing campaigns, loyalty and commercial alliances, increasing the e-commerce share from 12.5%, before the pandemic, to 45% on average of total card sales. - Creation of social media strategy.
2 Jahre und 3 Monate, Sep. 2017 - Nov. 2019
Digital Marketing Analyst
Visanet
VisaNet Perú, was a payment method company who sales Point of Sales (POS) to big business and offered payments with Visa cards. Then VisaNet started to acept other cards like MasterCard, Diners and AMEX. In view of this, the brand changed and now is Niubiz. - Involvement in digital strategy and responsible for digital assets. - Development of AON performance and branding campaigns, social media, updating and web projects increasing POS sales through the digital channel by 10%.
1 Jahr und 2 Monate, Juli 2016 - Aug. 2017
Digital Marketing Analyst
PRIMA AFP
Prima AFP is a private pension fund manager that provides its members with a retirement pension. Prima AFP had a big challenge: be more close to young people and educate them to save money. In view of this, I develop education campaings and digital content to this target. - Digital asset management: RRSS, Web and App. - Supervision and teamwork with digital agencies. - Participation in UX projects, innovation and agile methodologies for App redesign, increasing registrations by 26%.
1 Jahr und 9 Monate, Okt. 2014 - Juni 2016
Digital Media Planner
Nextperience
Online agency focus on performance advertising and social communities. I had the opportunity to create paid media strategies for industries such as payment methods, automotive industry, finance, sports and beauty. - Launch of new VisaNet digital channel to sell POS for the first time in Peru, achieving a 10% share in the first year. - Analysis of brand, market and competitive information to establish objectives and build media plans. - Negotiation with the media and direct dealings with clients.
1 Jahr und 3 Monate, Aug. 2013 - Okt. 2014
Strategy & Research Assistant
Havas Media Group
Havas Media Group is a media agency that services its clients through a portfolio of specialist teams that span media (offline and online media), strategy, data consulting and more. Here, I started to learn about digital media and i participated in strategies for industries such as beauty, banks, airlines, hospitals, hotels and automotive industry. - Brand, market, competition and consumer analysis. Brand tracking. - Participation in digital and traditional media strategies.
Ausbildung von Paola Maza
1 Jahr und 2 Monate, Mai 2021 - Juni 2022
Growth Hacking
IEBS DIGITAL SCHOOL
2 Jahre, Jan. 2018 - Dez. 2019
Marketing
ESAN
1 Jahr und 1 Monat, Juli 2013 - Juli 2014
Psychology
Universidad Peruana de Ciencias Aplicadas (UPC)
6 Jahre und 1 Monat, Juli 2008 - Juli 2014
Communication and Advertising
Universidad Peruana de Ciencias Aplicadas (UPC)
Sprachen
Englisch
Fließend
Spanisch
Muttersprache