Roy MacMillan

Founded Orientation to build on enthusiasm and experience gained. Aim is to help others focus on their strategic priorities, develop and implement sustainable action plans to improve performance. Operating in crossover areas of 'business', 'people' and 'brands' as consultant, coach and interim exec. Long term/ serial projects in planning, communications and change for international brandowners, multinational service providers, entrepreneurial SMEs and startups.

Based in Tokyo during the period of the 'bubble burst'. Responsible for brand strategies and activities in wholly owned subsidiary, joint venture (with LVMH & Jardine Matheson), third party distributors and direct Duty Free sales. Initiated and completed major consumer planning review to reprioritise and reposition brand portolio, protecting £100m gross profit pa. Developed and delivered corporate restructuring strategy. Experienced in cross cultural b2c, b2b and b2e motivation and development.

Based in London. Internal consultant in Central Strategic Unit with global responsibility for malt whisky strategies and brand development. Developed and launched Classic Malts in 1988, and others. Worked closely with in-market management in Europe, America and Asia Pacific.

3 years in Dairy Products - experienced in foreign exchange, forecasting, logistics, sourcing, ranging, pricing, teamwork and profitability improvement. 3 years in Wines & Spirits - experienced in product development, innovation, contract management, leadership and exceeding objectives.

International Marketing Consumer Behaviour