Salomé Meier

As the sub-project leader of a Sino-Swiss health food project, I worked on finding a way into the Chinese market for Western health food. I described the insights gained during this project in my Bachelor's thesis entitled "E-commerce in China. Its characteristics and the key success factors for a market entry by Western health food companies into Chinese E-commerce."

As part of the Generis team in Beijing, I conducted market research for various business development projects. In addition, I worked on the Generis booth during the Swiss Innovation Week on "Digitisation" at the Swiss Embassy in Beijing.