Sandra Yacura

-Won multiple ethics awards from the Better Business Bureau to help distance the company from industry scandals -Moved publicity in-house to save $250k/year and improve media results -Built internal team for branding and design -Improved image with a younger, cleaner look -Created optimized website to drive online sales and reduce customer acquisition costs -Built relationships with national consumer finance media -Worked with CEO to prepare for company-wide internal communications

-Led all PR and public communications for medical technology company -Wrote: press releases, speeches, bylined articles, web content, newsletters, customer testimonials and founder communications -Reduced communications expenses from $3 million to under $100,000 -Created an internal PR team and PR functions from scratch -Increased press coverage from a few thousand to 4 million impressions -Trained executives to work with media with a focus on messaging -Coverage includes: Reuters, the New York Times

Minor in Journalism