Seng Chye Yeap

- Plan and execute of international transfer of component sensor production line. - Lead in setting up new Wafer Backend production line.

Provided leadership and management to the machinery equipment business in East Asia Region with full Profit & Loss responsibility. Directed various departments to ensure the efficiency of the organization's operations. Focused on cross-regional sales and service commercial activities. Ensured that best practice is followed in safety, legality and quality of service. Led regional due-diligence and crave-out projects. Validated financial data and deliver commercial data presentations to group management.

Design, innovate and development business strategies for Service Pipeline. Proposed and deployed sales and marketing synergy to increase service market share with new business idea and expanded the service portfolio. Project leads on new and enhanced service workshop across the globe.

Develop worldwide market on Service Product for Meyer Burger group; Wafer, Cell and Module business. Lead new business development in Sales and Service Locations for Repair, Overhaul, Retrofit and Upgrade Business; which includes business case study, ROI calculation, risk management, marketing and sales.

Manage Key Account Customers in Asia for wafer cutting machines. Engage in continuous product improvement and long term solution for customer. Drive retrofit and upgrade programs. Lead new business development in Sales and Service Locations.

Manage factory operations. Lead New Product Introduction. Coordinate Field Failures Analysis. Manage supply chain from Aisa to Europe and Europe to EMEA. Lead new ware house design and implementation.

Lead project tendering and engineering design. Execute turn-key project for Heat, Ventilation and Air Conditioning (HVAC) project for Cleanroom . Drive vendors in delivery, pricing and qualification. Manage over group of 50 skilled workers.

Engage in inter contingent prototyping design and product evaluation of two way radio. Conduct root-cause-analysis for field-failure issues and collaborate with suppliers on product improvement. Lead development of mechanical test-jig design, vendor qualification and implemented test run on ready test-jig.

Manage pilot run for Head-Up Display (HUD) light source for Siemens VDO Automotive AG. Conduct incoming material and out-going product qualification and documentation. Lead production and shipment planning. Collaborate with inter contingent counterpart.